Content
Stay up to date on the latest happenings in digital marketing
It’s kinda getting to be a habit, no? Singular is the top MMP on the planet according to updated G2 results as of last month. This time the surveys included opinions from 1,794 marketers on dozens of parameters.
We’re sort of making a habit of this:
- 2024: Singular is the best MMP, says G2 results
- Q1 2025: Best global MMP, according to G2
Now, in freshly updated results as of June, 2025, Singular is the top MMP by customer ranking AGAIN. (Maybe our customers know a thing or two!)
Singular is a top MMP by what parameters?
G2 has its own proprietary research methodology that includes refreshing data every 6 months to stay up-to-date with changing products. They’ll often ask up to 40 questions, then feed the results into their G2 score, which is based on both satisfaction and market presence. There’s also a recency bias: newer reviews are weighted more heavily.
Here are the parameters that Singular was the top MMP on:
- Quality of support: 93%
Average: 85% - Likelihood to recommend: 91%
Average: 86.2% - Meets requirements: 88%
Average: 84.6% - Ease of set-up: 84%
Average: 76.4% - Ease of use: 87%
Average: 81.4% - Ease of admin: 89%
Average: 82.2% - Has the product been a good partner in doing business: 93%
Average: 83.8% - Attribution: 89% (tied with AppsFlyer)
Average: 84.8% - Custom event tracking: 89%
Average: 84.8% - Conversions: 89%
Average: 78% - Dashboard: 86%
Average: 81.6% - Cross-channel insights: 86%
Average: 77.6% - Cross-platform attribution: 88%
Average: 81.2% - Custom dashboards: 88%
Average: 77.6% - Analytics dashboard: 87%
Average: 80.6% - Data segmentation: 88%
Average: 78.8% - Fraud detection: 85% (tied with AppsFlyer)
Average: 77.4% - Post-fraud attribution: 86%
Average: 76.4% - Validation rules: 86%
Average: 80.8%
A top MMP is a “good partner in doing business”
The first time I wrote about Singular’s G2 results, I focused on time to ROI. What we saw then was striking:
- Singular averages 11 months
- Branch averages 16 months
- Kochava averages 17 months
- Adjust averages 19 months
- AppsFlyer averages 19 months
The second time, I focused on the best customer support in the business in the Quality of Support metrics. Again, the results were impressive:
- Singular scored 93%
- Adjust scored 79%
- AppsFlyer scored 86%
- Branch scored 81%
This time, I’m focusing on being a good partner in business. Because ultimately, that’s what it really comes down to, right?
Does your software provider see themselves as a partner in your success? Does your MMP put you first, and focus on driving your business results?
Or are you just a meal ticket? Dollar signs in a quarterly revenue report?
According to 1,794 marketers, Singular wants to partner with our customers. We see ourselves as your supporters. We want to enable your growth. And we’ll bend over backwards to make it happen. I’ve literally seen it happen from the CEO and CTO on down.
- Singular: 93% yes
- Adjust: 79% yes
- AppsFlyer: 86% yes
- Branch: 85% yes
- Kochava: 84% yes
Industry-wide, the numbers are fairly high, at least for 4 of the key MMP contenders. But there’s 1 top MMP, and we’re thankful to be able to report that it is Singular.
What does ChatGPT say?
We don’t do anything without asking AI for its opinion these days, right? I shared the results with ChatGPT and here’s what it said:
- Singular’s strengths
Dominates across nearly all functional and satisfaction metrics from customer support to fraud detection - Who to pick
Choose Singular or AppsFlyer for leading performance and reliability - Who’s the leader
Singular is the clear overall leader in user satisfaction and features.
I also asked where Singular most clearly outpaced the competition. Here’s what my digital friend answered:
- Partnership
Margin: 9 percentage points (to nearest competitor) - Quality of support
Margin: 8 percentage points - Ease of set-up
Margin: 6 percentage points - Ease of admin
Margin: 6 percentage points - Custom dashboards
Margin: 4 percentage points - Cross-channel insights
Margin: 4 percentage points
Need help choosing Singular?
Talk to us.
We’ll listen more than we talk. We’ll share what we do and how it works. And we’ll give you everything you need to make a super-informed decision … including in terms of what we’ve done with many, many clients who have switched from other MMPs.
