Content
Stay up to date on the latest happenings in digital marketing
Summary
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Leverage View-Through Attribution: Starting October 27, 2025, marketing professionals should enable view-through results for iOS app promotions using Meta's Aggregated Events Measurement (AEM) through Singular to gain more granular insights and enhance performance reporting.
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Optimize Campaigns with Real-Time Data: AEM’s near real-time reporting capability allows marketers to make quicker optimization decisions, emphasizing the importance of utilizing these insights to adapt strategies and improve campaign effectiveness.
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Stay Ahead of Industry Changes: Partnering with platforms like Singular ensures that marketing teams can implement new features promptly, allowing them to focus on strategic initiatives rather than reactive measures amidst evolving measurement standards.
More comprehensive insight on Meta Aggregated Events Measurement with view-through results.
What’s new
Singular has continued working closely with Meta to help provide a more comprehensive view of performance. By leveraging view-through results for Aggregated Events Measurement eligible iOS App Promotion in our attribution waterfall and reporting. Singular is excited to announce the roll-out will begin on October 27th, 2025.
What is Meta Aggregated Events Measurement?
Meta’s Aggregated Events Measurement is a protocol that allows for measurement of web and app events from people using iOS 14.5+ and later devices. AEM provides near real-time reporting to help make optimization decisions quicker and also more granular reporting insights.
How Singular supports Meta’s AEM
Singular supports AEM measurement through Singular’s Advanced AEM integration. To enable it, simply check the “Include Advanced AEM Attributions” option is checked in your Meta Partner Configuration within the Singular dashboard.
With this enabled, Meta AEM attributions are factored in and attributed in all your Singular reports, including Singular’s row-level reporting if Meta’s Advanced Mobile Measurement is accepted. iOS apps with Advanced AEM already enabled in Singular will automatically include view-through results starting October 27th, 2025.
Frequently asked questions
Will this update impact my SKAN reporting?
No, this update will not have any impact on your SKAN reporting.
Do I need to select AEM when creating an App Promotion campaign in order to see the updated reporting in Singular?
No, Meta may respond to reporting requests made by Singular on AEM eligible campaigns.
How can I see if my events are eligible for AEM?
To check if your events are AEM eligible please refer to steps in this article
What attribution windows are supported by this update?
Meta will support up to 1 day view-through attribution for install events.
Singular keeps you ready.
This launch again demonstrates the value of having a partner who stays ahead of industry changes. At Singular, we work directly with platforms like Meta to implement new features the moment they go live. This proactive approach allows your team to stay focused on strategy instead of scrambling to catch up.
Learn more
Need additional information?
See our Help Center, contact your Meta representative or reach out to your Singular representative!
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