Introducing the iOS 14 Resource Center: Everything you need to know to future-proof growth
Since the day Apple dropped their announcement regarding the deprecation of IDFA and the implementation of SKAdNetwork, we’ve all been at the edge of our seats trying to figure out what is next for mobile acquisition on iOS.
As mobile marketers, we face tremendous change and uncertainty, and to top it all off, we have NO idea when iOS 14.5 will actually be released.
What we do know is that having a day-1 strategy in place, understanding how your MMP is handling the situation, and learning as much as possible beforehand, will provide a significant competitive advantage in the post-IDFA world. While we can’t predict the exact date of iOS 14.5 (although according to Tim Cook it’s any day now), Singular is committed to making the transition to SKAdNetwork as seamless as possible.
Ever since Apple hinted at the death of IDFA back in March of 2019 with the release of the first SKAdNetwork beta, we’ve spent almost every waking hour focused on learning the intricacies of this brand new measurement framework. We’ve published a slew of blogs on how to test SKAdNetwork, how to uncover actionable analytics, breaking down developments from Apple, and insights into the readiness of the ecosystem. We’ve hosted webinars with top marketers and ad partners that discuss their SKAdNetwork solution, how to prepare for IDFA deprecation, and more. We’ve written guides on how to tackle marketing measurement in iOS 14 and how marketers are adapting their UA strategies. We’ve created the Mobile Attribution Privacy community to bring together industry players to ask questions, share insights, and ultimately collaborate on solving for the future of marketing measurement.
Why? Because we wanted to help the mobile ecosystem; from app developers, demand-side platforms, supply-side platforms, and even other MMPs with this transition, so we as an industry are as prepared as possible.
We’ve created Singular’s iOS Attribution Resource Center for exactly that purpose. We’ve rounded up all our important insights, how-tos, and thought leadership into one easily accessible resource center.
Along with the resources we’ve made available, Singular’s iOS 14 solution is the perfect recipe for continued success, despite the massive shifts our industry is undergoing… Singular’s SKAdNetwork Attribution and Analytics solution handles everything from postback collection to conversion value management to arm you with superior analytics to continue to best invest your ad dollars. And to ensure you have peace of mind and avoid disruption to your business, Singular is 100% compliant with app store policies.
So, what are you waiting for? Stop spending 7 hours a day Googling how to get ready for iOS 14 or trying to understand how to maximize insights with SKAdNetwork… All the answers are right here!