Cross-device attribution
Stitch mobile, web, CTV, console, and PC into one user journey. Deterministic where the signal allows, modeled where privacy requires. The most complete view of cross-platform ROI on the market.
Trusted to deliver the most extensive data, for optimized campaign performance
THE SINGULAR PROMISE
One user journey, every device, every signal
Modern users move across phone, tablet, laptop, TV, and console, often before converting. When attribution can’t follow them, every channel reports inflated outcomes, every ROAS calculation is wrong, and every optimization decision is downstream of a partial picture.
Stitch every touchpoint into one journey
Capture clicks, impressions, installs, web events, and conversions across mobile, web, CTV, console, and PC through a unified SDK and integration layer.
Deduplicate users across every device
Reconcile IDs, deduplicate touches, and credit conversions to the right user, not the device that happened to be open when the conversion fired.
Use deterministic signals where they exist
Authenticated user IDs from your app or website tie devices together with confidence, the most privacy-aligned method for cross-device measurement.
Model the gaps where privacy rules apply
Probabilistic and modeled attribution fills the spaces deterministic signal can’t reach, including post-IDFA iOS journeys and cookieless web.
See ROI across the full cross-platform journey
Cost from 1,200+ networks joined with cross-device attribution. ROAS, CAC, and LTV calculated on the journey that actually happened, not the device-siloed slice.
Power optimization with multi-touch insight
Reallocate budget on the signal, not the last click. Multi-touch attribution reveals which touchpoints drove incremental value, when, and on which platforms.
Smarter Insights.
Faster Growth.
Powered by AI
Free for 14 days. No credit card required.
MARKETING TOOLKIT
Built to measure every device, every platform, every step
The end-to-end attribution and analytics platform for driving faster growth with smarter ROl insights, powering your team in the age of AI.
OMNICHANNEL ATTRIBUTION
Mobile attribution, deterministic and modeled
ID-based attribution for Android and opted-in iOS. SKAdNetwork attribution and modeled signals where privacy requires. One platform, every signal type, every time.
OMNICHANNEL ATTRIBUTION
Web attribution, natively integrated
Measure events across your website using Singular’s Web SDK or Google Tag Manager. Web Links carry attribution from the open web back to mobile, app, or CTV outcomes. No separate web analytics tool, no broken handoff.
OMNICHANNEL ATTRIBUTION
CTV and OTT attribution
Connect CTV impressions to mobile and web conversions through CTV-enabled attribution links. Measure the full journey from connected TV ad to in-app purchase, with reporting designed for how CTV campaigns actually run.
CUSTOMER EXPERIENCE
Web-to-app conversion
The leading web-to-app measurement solution. Smart banners, deferred deep links, and seamless transitions move users from mobile web into your app, with attribution flowing through the entire journey.
OMNICHANNEL MEASUREMENT
PC and console measurement
Extend cross-device attribution to PC and console campaigns. Measure paid traffic, organic acquisition, and cross-platform retention across Steam, Epic, console stores, and downloadable games.
OMNICHANNEL MEASUREMENT
Multi-touch attribution and ROI
Distribute credit across the full user journey with configurable MTA models. See which channels drive incremental conversions versus assist them, and tie every touchpoint back to spend through cost data from 1,200+ networks.
HEAR THEIR VOICES
Our customers say
The ROAS and Retention Analytics reports changed how we evaluate UA. We used to have to pull from multiple places. Now it’s all in one view and we can actually see what’s working.
Günay Azer
Founder
6
Hours of weekly reporting saved
It’s not about whether the other MMPs have less or more features. It’s that when there is an issue, which inevitably happens with any MMP, Singular is very quick to act and figure out a solution with us.
Gus Viegas
Head of Growth
23%
Success rate app installs 7d
When I give the creative team clear, data-backed instructions, we are able to produce better creatives faster.
Wanbing Zhu Andresson
Head of Performance Marketing
2X
Creative throughput
I know that Singular is the best-in-class MMP. We’re confident we won’t fall behind the latest and greatest trends and market needs.
Josh Nadler
Senior Product Manager, Marketing Platform
99%
Reduction in link generation time
Singular helped us save operation costs, define the resources we needed for the migration, and coordinate the team we needed. Which made the migration more than worth it for us.
Sebastian Pontillo
Head of Marketing Technology
60%
ROI in operational costs
Singular has a very technical and knowledgeable team, which is reflected in its level of support and is more aligned with the maturity level of our organization.
Eric Couto
Head of Marketing Tech
32
Apps migrated
There is more flexibility than one might find somewhere else, and also a strong customer service element with keenness to do new things, like with SKAN, or other projects I’m discussing with the team.
Arif Ehsan
Head of Digital Marketing & Loyalty
30%
Spend saved from fraud
GOT QUESTIONS?
Cross-device attribution FAQ
Cross-device attribution is the process of connecting marketing touchpoints and conversions that happen on different devices belonging to the same user, so a campaign that runs on connected TV and converts in a mobile app gets credited correctly, even though the impression and the install happened on different screens. Without cross-device attribution, every channel claims credit for users it didn’t actually convert, ROAS reports are inflated, and budget gets reallocated to the wrong campaigns. Singular’s cross-device attribution uses deterministic signals where users authenticate and modeled methods where privacy requires, unifying mobile, web, CTV, console, and PC into one user journey.
Singular uses authenticated user IDs (logins, account IDs, hashed emails, advertiser-supplied identifiers) to deterministically link a user’s activity across devices. Where authentication isn’t possible, Singular applies modeled and probabilistic methods consistent with platform privacy rules. The deterministic-first approach is the most privacy-aligned method for cross-device measurement and avoids the consent and accuracy problems of pure fingerprinting-based identity graphs. Combined with mobile attribution and web attribution, Singular delivers one journey across every surface.
Yes. Mobile-only products still benefit from cross-device attribution for two reasons. First, users frequently switch devices mid-funnel: they see an ad on a tablet, search on a desktop, and install on a phone. Without cross-device measurement, paid campaigns over-report installs the user would have completed anyway, and the channels that drove genuine awareness get under-credited. Second, companies running multiple apps benefit from cross-device cross-promotion analysis to understand which campaigns drive new users versus existing-user reactivation.
Web-to-app tracking measures a user moving from a mobile web page directly into a mobile app within a single continuous session, typically through a smart banner, deferred deep link, or universal link. Cross-device attribution is broader: it stitches journeys that happen across separate devices and over time, including desktop-to-mobile, mobile-to-CTV, and CTV-to-app. Web-to-app is one specific scenario; cross-device is the larger framework. Singular handles both, with attribution flowing through the full journey. Read more on deep linking.
Modern cross-device attribution leans on deterministic signals (authenticated user IDs, logged-in sessions, first-party identifiers) wherever they exist, and uses modeling to fill the gaps. Singular’s approach is deliberately deterministic-first because privacy regulations like GDPR, CCPA, and Apple’s ATT framework have made fingerprinting-based identity graphs both legally risky and increasingly inaccurate. Modeled attribution then applies probability-weighted credit where deterministic signals run out, including post-IDFA iOS, SKAdNetwork, and cookieless web environments.
Yes. Singular’s cross-device attribution covers mobile, web, CTV, and PC and console journeys natively. CTV-enabled attribution links connect connected TV ad exposure to downstream mobile and web conversions. PC and console measurement extends to Steam, Epic, console marketplaces, and downloadable games. This is the full cross-platform picture most MMPs don’t measure.
Cross-device attribution alone tells you which user converted; it doesn’t tell you whether the conversion was profitable. Singular is the only platform that combines cross-device attribution with cost data from 1,200+ ad networks, so ROAS, CAC, and LTV are calculated on the journey that actually happened. Cost in, conversions out, ROI computed on the unified user, not the device-siloed slice.