Singular ROI Index 2024: showcasing adtech leaders of the emerging privacy era

What can trillions of ad impressions, billions of clicks, and billions of installs tell you about the mobile ad ecosystem? They can tell you what ad networks are winning in the early stages of the era of privacy. And they can highlight your best bets for installs, conversions, ROAS, and growth.

We are super-pleased to announce the 2024 edition of the Singular ROI Index, where Singular takes trillions of data points and distills it into simple, actionable insight.

2024 ROI Index highlights

• More ad networks
  31 ad networks and platforms rank in at least 1 category, up from last year
• The golden 6
  6 ad networks rank in every single ROI Index category, an incredible feat
• Big getting bigger
  The top 4 advertising platforms all grew share of spend
• CTV spend up 46%
  Roku, Vizio, TVSquared, LG Ads, Samsung: massive CTV ad growth
• Meta finds its mojo
  After rocky early innings under ATT and SKAN, Meta got smart
• iOS outpacing Android
  Ad spend on iOS is growing faster than Android
• Moloco does the impossible
  Moloco matches Meta, Google, and other major platforms in 1 key metric
• TikTok leveling up (even more)
  TikTok’s share of spend is starting to reflect its share of time
• Regional ad networks disappearing
  Global players are winning in regional markets
• Appier exploding
  Zero rankings last year. 5 rankings in 2024
• X: not dead yet
  Yes, some advertisers left. But X still ranks in no fewer than 12 categories …
• Hello again, Reddit
  After a year in the cold, Reddit returns to win an ROI Index placement
• ironSource, Unity, Aura: whoa
  Can we say juggernaut? Unity won big in the Index
• AppLovin: ditto whoa
  Ditto last comment …

Get the 2024 edition of the Singular ROI Index

Check out the 2024 edition of the Singular ROI Index.

What you’ll find:

• Top ad networks for SKAN performance
  • Most customers
  • Most installs
  • Most spend
• Apple Search Ads performance
  Growth but challenges
• ROI and retention on Android
  • Top ad networks globally
  • Top ad networks for each region (APAC, EMEA, North America, South America)
• Top ad networks on Android
  • Most customers
  • Most installs
  • Most spend
• All-round excellence
  Ad networks with the most ROI Index category wins

In addition, we’ve added insight from partners such MobileAction, Tinuiti, and SplitMetrics, with insight into growth via Apple Search Ads, CTV ads, the need for sophisticated measurement protocols, and more.

There’s much more to say, but it’s all in the index

I could keep telling you what’s in the Singular ROI Index for 2024.

Or you could just go look at it yourself.