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Today Singular is announcing global availability for a first-ever deep integration with Anthropic’s Claude, soon to be followed by OpenAI’s ChatGPT, Google’s Gemini, and more. For the first time ever, you can get instant AI-powered marketing insights using the full power of the world’s best AI engines.
Your data shouldn’t be locked away in spreadsheets or trapped in dashboards. Getting the insight you need should be as simple as asking the right questions.
Like Kramer and MoviePhone:
Now it’s just that simple. And you’re automatically a data genius.
Bonus: you don’t even have to learn SQL or Python.
You and your team have a huge amount of rich marketing data in Singular. Now you can have it in your head, simply by talking or typing a super-simple natural-language question.
AI-powered marketing insights for the asking, straight from Claude and other LLMs
What do you want to know about your marketing campaigns? Now you just need to ask:
- Which creatives are showing signs of fatigue?
- Which ad partners are driving the most ROI?
- Which adsets are working best on Google?
- What campaigns are most effective?
- Which ad partners should I consider dropping?
- Where is my cost per install increasing fastest?
- What ads are most profitable?
Don’t use Claude? You’re a ChatGPT subscriber?
No worries: more integrations are coming soon.
This is the first shipping solution from an MMP that uses Anthropic’s just-released Model Context Protocol (MCP), a secure, fast interface between your own rich data in Singular and the superintelligence of the world’s smartest AI engines. But MCP is an open standard for connecting data sources to LLMs, and both OpenAI and Google have committed to releasing their own MCP interfaces as well.
As soon as they’re available, Singular will support them.
Speed AND ease of use
This new AI integration with your Singular data is a game-changer for at least 2 reasons. The first is speed, and the second is ease of use.
“Speed wins in marketing,” said Gadi Eliashiv, CEO and co-founder at Singular. “By connecting our analysis-ready data to world-class LLMs, we’re giving marketers a new level of intelligence and agility.”
Ease of use is just as important.
Maybe you’re not deep into SQL. Maybe you aren’t a Tableau expert. Maybe you’ve used Singular’s dashboard 10,000 times, but there’s still more functionality that you keep finding. Or maybe you’re just busy, and you’d like the machine to do some work while you take care of other tasks.
The solution is simply to ask.
AI-powered marketing insights deliver.
Connect Claude and Singular, get AI-powered marketing insights
Anyone with approved data privileges can securely connect Claude to their Singular account and start getting answers. What campaigns are working: done. What creative is generating the highest CTRs: easy. Which ads need to be freshened up: no problem.
Claude won’t just answer your questions. If you wish, Claude will also chart, graph, and diagram the answers so you can visually see what’s going on in near real time, and share the results with your team for their input.
Here’s an example on (very) dummy data:
Anything Singular measures for you, Claude can access.
That includes complex tasks as well as simple ones:
- Access fully unified marketing data across platforms and channels
- Analyze creative-level performance tagged by AI, when you’re using Creative IQ
- Reflect live campaign changes within hours, not days
- Deliver accurate insights using normalized, governance-ready pipelines
It’s incredibly easy to use and marketers can get started in minutes by adding Singular MCP as a data source in Claude’s integrations screen. Once they authenticate, they can simply talk to Claude to access their data. Claude will build charts, comparisons, suggest actions, all based on Singular’s standardized, normalized, and enriched datasets.
The integration is available today, and it’s a first of its kind in the measurement and analytics space.
On LLMs and privacy
Note that by default, most LLM prompts and answers can be used by an LLM to improve its own AI model.
However, you can turn off training on your conversations and data. Go to Settings >> Data Controls and turn off training contributions to ensure your valuable marketing data stays secure. If you have Claude Team, you can turn off data use for training at the organization level, and if you have Claude Enterprise, it’s off by default.
The good news:
Singular’s MCP integration with Claude uses the Claude API, and Anthropic does not use API data to train models. This is the safest, most secure, and most enterprise-friendly route.
Get started today …
Chat with your Singular customer success representative if you have any questions. But we also suggest that you chat with your BI and security teams just to ensure they’re A-OK with connecting an LLM to your data that Singular holds in trust for you.
Once they’re good with it: go to town.
The days of waiting for reports, wrestling with complex dashboards, or learning SQL just to answer simple marketing questions are over. The days of everyone having the data they need to do their job are here.
Step 1: talk to your data.
Step 2: grow faster!
