Growth strategy

Singular ROI Index 2026 introduces first-ever multi-touch attribution leaderboards

For the first time, the Singular ROI Index 2026 introduces multi-touch attribution (MTA) leaderboards alongside traditional last-touch rankings, revealing a structural gap in how marketers measure performance. Based on trillions of impressions and billions of…

Analytics

Afterverse found TikTok’s true ROI was 2x higher. Singular’s MTA showed what last-touch missed.

Singular surfaces combined creative data for TikTok's new Upgraded Smart+ campaign format, solving the fragmentation problem that makes it difficult to compare performance across TikTok's three automation types.

Analytics

Large-scale multi-touch attribution analysis reveals 50% higher ROAS on Meta

If last-touch attribution were a witness in a courtroom, it would confidently raise its hand and say, “I was there at the end.” That testimony, though accurate, is also incomplete. Last-touch attribution has long been…

AI

Singular AI: where data meets action

At Singular, we’ve always believed data should work for marketers, not the other way around. The rise of AI gives us a chance to turn fragmented information into true intelligence, to connect every decision back…

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Growth

Generative AI tools for marketing in 2026: from standalone apps to agentic workflows

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Blog

MTA incrementality signals in partner postbacks

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Blog

Snapchat’s true ROAS: What multi-touch attribution reveals about Snapchat’s incremental impact

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Stay up to date on the latest happenings in digital marketing

Blog

Singular ROI Index 2026 introduces first-ever multi-touch attribution leaderboards

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Customer stories

Gamelight migrated to Singular, connected 65 ad networks, and cut 6 hours of weekly reporting, without losing a single data point.

Blog

Afterverse found TikTok’s true ROI was 2x higher. Singular’s MTA showed what last-touch missed.

6 mins read
Blog

Scaling iOS apps in 2026: what growth leaders say actually works

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Blog

Scaling iOS Apps in 2026 webinar audience Q&A

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