InMobi DSP

InMobi DSP is part of InMobi Advertising, helping app marketers and performance advertisers grow across the full customer lifecycle. It supports Mobile User Acquisition on iOS and Android, Performance CTV, and App Retargeting for re-engaging lapsed or dormant users.

The platform is powered by Mobius, InMobi's unified intelligence, which draws on signals from InMobi's Exchange SDK, premium CTV inventory, and owned & operated signals from Glance, InMobi's shopping and content platform, to inform audience targeting, bid optimization, and creative personalization.

InMobi DSP reaches CTV inventory across 90 million-plus unique devices and supports SKAN 3.0 and 4.0 measurement on iOS and TV-to-mobile attribution on CTV.

InMobi DSP is integrated with Singular for measurement and attribution. Advertisers running Mobile User Acquisition, Performance CTV or App Retargeting campaigns through InMobi DSP can use Singular to track installs, in-app events, and conversions, and have that data flow back into InMobi DSP's optimization systems.

This integration supports standard mobile measurement needs on both iOS and Android, including SKAN-based measurement for iOS campaigns, so advertisers get consistent attribution across the surfaces InMobi DSP operates on.