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6 UA lessons from the experts at Tilting Point (oh, and a $150M user acquisition fund)

6 mins read

Just use 1 ad network? 15 reasons why you still need an MMP

7 mins read

10 top tips for building web funnels, plus 1 tactic to boost revenue 20%

4 mins read

RIP waterfalls: 3 levers to boost ad mediation revenue when MAX kills the waterfall

5 mins read

Post-truth ad measurement with Hannah Parvaz, Sara el Bachri, David Vargas, Eran Friedman

6 mins read

AI is eating marketing. Here’s how marketers can stay relevant

5 mins read

CTV targeting gets 2-5X better with video-level targeting

4 mins read

The state of mobile measurement in 2025: an emerging golden age?

6 mins read

Reddit, Moloco join Google, Meta, TikTok, Apple in mobile advertising leadership; X is the platform of vice ads

2 mins read

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