Singular Blog: Insights on Attribution, Growth, and Analytics

Analytics

Mobile App Retargeting Guide: key insights to boosting engagement, retention, & monetization

You can't win in the hyper-competitive mobile market without good mobile app retargeting. Get this guide now to up your game ...

Ecommerce

India’s festive shoppers: how marketers can win big in India’s holiday season

India’s festive season is upon us, and it’s the busiest shopping season of the year. Starting in late August with Ganesh Chaturthi and continuing with Navratri & Durga Puja in September, the festive season reaches…

Analytics

Mobile gaming CTR is out of control (and much more from our Q3 Quarterly Trends Report)

Mobile gaming CTR is out of control. Overall click-through rate in mobile advertising was up 5.6% globally in Q2, as measured by Singular. But that’s not the story. The story is that CTR is only…

Ecommerce

Ad spend up, tariff impact in USA, global UA trends: The Q2 2025 Singular Quarterly Trends Report

Ad spend is significantly up in the new Singular Quarterly Trends Report for Q2 2025, but not for the Shopping category in the United States, where we’re seeing a massive slump that correlates with the…

Introducing Creative IQ: AI-powered insights for unstoppable creative growth

Today’s mobile marketers know that creatives aren’t just part of the equation; it is the equation. As traditional targeting methods decline due to privacy and data limitations, creative optimization is one of the last levers…

CTV

Reddit, Moloco join Google, Meta, TikTok, Apple in mobile advertising leadership; X is the platform of vice ads

April 23, 2025 — San Francisco, CA — Today Singular released the 2025 Singular ROI Index, the most comprehensive data-driven ranking of mobile advertising performance across the globe. This year’s report reflects tens of billions…

Attribution

Singular’s iOS Unified Measurement boosts accuracy 31%, providing true organics, accurate CPIs, 35-day cohorts

We’re extremely excited to announce our new proprietary measurement methodology: Unified Measurement. Available today, this method is superior to every other approach available from any MMP and provides a serious competitive advantage to Singular customers.…

Growth

Singular ROI Index 2024: showcasing adtech leaders of the emerging privacy era

What can trillions of ad impressions, billions of clicks, and billions of installs tell you about the mobile ad ecosystem? They can tell you what ad networks are winning in the early stages of the…