By migrating to Singular, Gamelight added 65 networks, saved 6 hours, kept visibility

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Singular gave us the foundation to scale our UA operations without losing visibility. More partners, more campaigns, and we still know exactly what’s driving performance.

Günay Azer

Founder, Gamelight

SUCCESS FOR:

65

networks onboarded
6 hours

of weekly reporting saved
Top ranked

ROAS channel

About Gamelight

Gamelight operates a rewarded app discovery platform across iOS App Store and Google Play, connecting performance-driven app marketers with high-retention users through meaningful in-app activity. Founded in 2022, Gamelight scaled fast, fast enough that their measurement setup became a bottleneck before their growth did.

The Challenge

By 2024, Gamelight’s UA team was managing an expanding network of channel partners, each generating its own data. With no unified view, performance reporting meant pulling from multiple sources, manually reconciling figures, and spending hours each week building the picture that should have already existed. Budget decisions were being made on incomplete data. The team knew it, but fixing it required more than a new dashboard.

Why Singular

Gamelight evaluated mobile measurement partners on two axes: technical capability and team quality. On the technical side, they needed unified attribution, ROAS and retention analytics in one view, and a platform built to evolve alongside industry shifts, including CTV-to-app measurement and privacy-driven changes to iOS attribution.

What closed the decision was the support model.

What surprised us most wasn’t the product. It was the team. Whenever something comes up, they’re fast, clear, and actually helpful. It doesn’t feel like a vendor relationship

Singular’s implementation team worked directly with Gamelight’s growth, data, and engineering functions to build out their measurement foundation. ROAS Analytics and Retention Analytics were configured to consolidate what had previously required cross-platform data pulls into a single, structured view.

The Solution

With Singular, Gamelight was able to:

1. Put effort and time where it really counts

The most immediate impact was operational. Within weeks of moving to Singular, Gamelight’s UA team stopped spending hours reconciling reports and started spending that time acting on them.

The ROAS and Retention Analytics reports changed how we evaluate UA. We used to have to pull from multiple places. Now it’s all in one view and we can actually see what’s working.

The ROAS and Retention Analytics reports gave the team a clear, structured view of performance and user behavior across every cohort, without the manual assembly. Campaign evaluation that previously required multiple tools now happened in one place, with consistent data underneath it.

2. Expand without disruption

With reliable attribution as the foundation, Gamelight expanded their partner network at a pace that would have been unmanageable before. They onboarded 65 new ad networks through Singular, each one attributable, each one measurable alongside the others in a unified dataset.

Network diversification at this scale gives Gamelight more levers for growth and reduces channel dependency, but only because accurate performance comparison across all 65 partners is built into the same system that tracks ROAS by cohort.

3. Scale without blind spots

More partners and more campaigns didn’t translate to more confusion. Gamelight maintained complete visibility into what was driving performance as their UA operation grew, which is the part that usually breaks.

Singular gave us the foundation to scale our UA operations without losing visibility. More partners, more campaigns, and we still know exactly what’s driving performance

Gamelight’s recognition in Singular’s ROI Index 2025 as a top ROAS-driving channel for both gaming and non-gaming apps reflects what becomes possible when measurement infrastructure grows with your ambitions rather than behind them.