For the first time, the Singular ROI Index 2026 introduces multi-touch attribution (MTA) leaderboards alongside traditional last-touch rankings, revealing a structural gap in how marketers measure performance. Based on trillions of impressions and billions of…
Learn how creative optimization is becoming creative intelligence in 2026, and how leading teams scale performance with AI and experimentation.
Singular surfaces combined creative data for TikTok's new Upgraded Smart+ campaign format, solving the fragmentation problem that makes it difficult to compare performance across TikTok's three automation types.
If last-touch attribution were a witness in a courtroom, it would confidently raise its hand and say, “I was there at the end.” That testimony, though accurate, is also incomplete. Last-touch attribution has long been…
