Singular Blog: Insights on Attribution, Growth, and Analytics

Growth strategy

Singular ROI Index 2026 introduces first-ever multi-touch attribution leaderboards

For the first time, the Singular ROI Index 2026 introduces multi-touch attribution (MTA) leaderboards alongside traditional last-touch rankings, revealing a structural gap in how marketers measure performance. Based on trillions of impressions and billions of…

Creative analytics

From creative optimization to creative intelligence: how mobile teams scale ad performance in 2026

Learn how creative optimization is becoming creative intelligence in 2026, and how leading teams scale performance with AI and experimentation.

Analytics

Afterverse found TikTok’s true ROI was 2x higher. Singular’s MTA showed what last-touch missed.

Singular surfaces combined creative data for TikTok's new Upgraded Smart+ campaign format, solving the fragmentation problem that makes it difficult to compare performance across TikTok's three automation types.

Analytics

Large-scale multi-touch attribution analysis reveals 50% higher ROAS on Meta

A large-scale multi-touch attribution analysis shows how MTA uncovers incremental reach, assists, and up to 50% higher ROAS compared to last-touch attribution

Singular AI: where data meets action

Introducing Singular AI, the next generation of AI marketing intelligence. Turn your data into decisions with unified analytics, automation, and insight.