Several growth teams at Beat were already using Singular for attribution, cost aggregation, and campaign analytics. The Content Team naturally turned to Singular to help them automate their reporting processes and build their dream dashboard for creative optimization on top of Singular’s marketing data infrastructure.
Thanks to Singular’s ability to join campaign data, like creatives and cost, from all their media sources with attribution data, like conversions, the Content Team was able to go beyond optimizing for installs and improving optimization for the metrics that matter like ROI, CPI, and CPA.
With Singular’s asset rendering, the team was finally able to visualize the actual ad asset, including video assets, and its performance in a side-by-side view, instead of staring at a string of characters in a creative ID or name.
Typically marketers use manual creative tagging to group creatives by attributes, like concept or geo, but at Beat’s scale, that wasn’t going to cut it. With Regex Custom Dimensions, the team was able to programmatically group creatives by an array of variables, including city, campaign type, ad format, and more.
Singular’s Creative Clustering grouped similar creative regardless of minor copy or compression differences with image recognition technology so the team could understand how a given asset was performing across different campaigns and media sources.
With all data collection, aggregation, and tagging automated with Singular, the team was able to load clean, organized creative reporting data directly into their data visualization via the Singular’s ETL and build a completely custom dashboard. All of their creatives, across their many media sources and campaigns, are easily accessible in a single dashboard. Talk about a single source of truth.