Author: Gadi Eliashiv

We’re one week away from what we at Singular like to call the Super Bowl for mobile marketers: Grow.co’s Mobile Apps Unlocked (MAU). This year, the event is stacked up to be massive, complete with multiple content tracks, a huge expo floor, crazy parties and of course the best and brightest marketers in the country. No doubt this event is the largest opportunity of the year to learn new strategies and understand how to fuel your marketing stack for bigger and better things.

We’ve seen conference attendees fail to make the most of their days in Vegas time and time again by not preparing a game plan in advance of the big event. So, we’ve put together a complete list of places to be and people to talk to so you can leave Vegas more knowledgeable on how to build a next generation marketing tech stack, and of course… a bit hungover.

 

If you’re looking to improve your measurement…

• 4-25 @ 9:20 AM: The Modern Mobile Marketing Stack featuring PicsArt, Women in Wireless, Kongregate, Scopely, N3TWORK
• 4-25 @ 3:50 PM: How to Win in Marketing with Data Granularity featuring Singular

Who to meet with: Singular! Singular combines marketing analytics and attribution in one platform providing a single source of truth for marketing campaign performance

If you’re looking to acquire new users on high performing, low fraud channels…

• 4-25 @ 2:00 PM: Driving Performance on Snapchat featuring Snapchat
• 4-26 @ 10:00 AM, Growth Track: Inside Mobile Ad Fraud: A DSP’s View into the Programmatic Ecosystem featuring Liftoff
• 4-26 @ 10:20 AM Growth Track: Awed by Fraud? Get Clarity With Transparency featuring AdColony, Camelot, Intuit
• 4-26 @ 2:20 PM, Growth Track: Scaling Facebook & Instagram in 2018 featuring Priceline, Freshly, Smartly.io, Unique Influence, Quidd, Seriously

Who to meet with: Check out the Singular ROI Index for a complete list of media sources you should meet up with at MAU

 

If you’re looking to retain existing users & re-engage past users…

• 4-25 @ 10:10AM: Notifications @ Scale featuring Pinterest
• 4-25 @ 3:50 PM: Avoiding “Garbage In, Garbage Out”: The Power and Promise of Human-First AI featuring Braze and Smule
• 4-26 @ 10:40 AM, CRM/Retention Track: App Retargeting in the Mobile Age featuring Remerge and DraftKings
• 4-26 @ 1:30 PM, CRM/Retention Track: A live ops approach to CRM featuring NBC Universal, Playstudios, Headspace, FabFitFun

Who to meet with:
Sumee Oh, Sr. Director, Marketing at NBC Universal
Siberia Su, Sr. Manager, Acquisition Marketing at DraftKings
Jeet Niyogi, Marketing Director at Playtika

 

And if you’re just looking for a good time…

• 4-25 @ 7:00 PM: Keep in on the Download. The most exclusive party at MAU hosted by Singular & Applovin. Get access to the largest penthouse suite at the MGM Grand. Invite-only, but you can request to get added to the list by emailing mau@singular.net
• 4-26 @ 12:00 PM: Mobile Fempire Lunch – Join the leading women in the advertising industry for networking, drinks, and lunch.  Invite-only, so request an invite at mau@singular.net
• 4-26 @ 9:00 PM: MAU’s Official After Party

 

With so many incredible sessions, dozens of technology vendors, a hot lineup of parties every night, how do you plan to make the most of your 48 hours in Vegas?

P.S. Be sure to swing by Booth 311 to say hi to the Singular team!

We’re excited to announce that Lose It!, one of the world’s most popular health and wellness apps, has partnered with Singular to strengthen its marketing attribution and analytics.

The Lose It! team will leverage all aspects of the unified analytics solution resulting from the recent merger of Singular and Apsalar. With this fully integrated offering, Lose It! will be able to connect, measure, and optimize its acquisition and lifecycle marketing data across paid and organic sources from a single platform.

“We didn’t want to work with multiple vendors to get the data we need,” says Eliza Jonathan, Growth Manager at Lose It!. “Singular’s unified product lets us retrieve and measure as much information as possible to discover the KPIs that are most valuable for our app. Now we can optimize towards these KPIs across every part of our app’s growth funnel – from acquisition to engagement through premium upgrade.”

Their Story
Lose It! was founded in 2008 to help real people achieve real weight loss by delivering an easy, personalized, app-based program. Since then, Lose It! has attracted more than 30 million downloads, and has consistently been ranked among the top apps in the Apple app store’s fitness and wellness category, and for good reason: Lose It! has helped its members lose over 50 million pounds.

Their Goals
In choosing a marketing analytics platform, the Lose It! team had several goals in mind:

• Integrate analytics across all marketing channels
  “It’s essential for us to see beyond front-end acquisition data and expose what our users do further down funnel, so marketing can be optimized for downstream activity.”
• Reduce reporting bottlenecks & operational overhead
  “Manual collection and analysis of marketing data in Excel wasn’t sustainable as it took hours to collate. In searching for a way to automate the process, we didn’t want to work with multiple vendors to get the attribution and analytics data we needed.”
• Reduce reliance on Engineering
  “When onboarding a new channel, mapping events to our data warehouse required the help of engineers, which prevented us from easily testing and setting up analytics for new channels.”
• Access deeper analytics
  “Network dashboards and internal reports weren’t meeting our analytics needs. In some cases, segmentation by date, ad group and cohort was limited. Or, we could only see conversions by campaign, not the sum of conversions by Geo or across the entire channel.”

Their Solution
After integrating Singular, the Lose It! team is already seeing the value of centralizing its acquisition and attribution data, with Singular’s powerful analytics tools layered on top.

Lose It! connected its ad channels and lifecycle management tools to Singular, giving Lose It! the ability to see if users coming from a specific channel or campaign are highly engaged with the app and are taking high-value actions. “The value of Singular is not just the users we obtain, but also what we learn about those users through other marketing channels like in-app messaging and email marketing,” says Jonathan.

Insights are derived from highly accurate and flexible ROI and CPA data, which the team can analyze on a channel, campaign, creative and publisher-level.

While platform integrations with new ad channels previously required assistance from engineering, now integrations are streamlined. “When I set up a new advertising channel, I can go into Singular and select which events I want to map to that channel on my own, without engineering help.”

“Singular will make it really easy to test and optimize new channels and see an apples-to-apples comparison between channels all in one place.”

When we started Singular three years ago, it seemed obvious to us that the fragmented world of digital marketing needed a connective tissue. Hence, our name, Singular, would serve as a constant reminder of our mission: To build a single marketing analytics platform that unites all your disparate data feeds, enabling marketers to do their jobs more efficiently and more effectively.

So we set out to help marketers connect, measure and optimize siloed data from any marketing data source. That included media partners, lifecycle management tools and attribution and analytics solutions, both in-house and third-party. We invented new technologies to enable robust partner integrations, data enrichment algorithms, mapping layers and more. Each component was necessary to provide marketers with better access to their data, no matter its origin or format, and to expose valuable insights that drive ROI. By doing so we created a unique technology that has helped our customers, some of the world’s best marketers, achieve success.

Right from the day we founded Singular, we knew that connecting rich marketing data to user behavior data would be a game-changer for our customers. Without this connection, marketers are being robbed of their right to understand the full customer journey. To make matters worse, this problem could never be solved with today’s technology because of the way mobile attribution systems are built, as well as the walled gardens and data silos in our industry. To overcome this challenge, we needed to once again invent new technology — which first required incorporating a native mobile attribution stack right into Singular.

Enter Apsalar, a leading provider of mobile attribution and user-level audience management. I connected with Michael, Apsalar’s CEO and Co-Founder, about six months ago. We both agreed that today’s marketing systems aren’t well integrated, preventing marketers from getting a complete view of their customers’ journeys. We also agreed that if a single platform could finally link marketing and customer data, it would dramatically improve marketers’ abilities to drive higher ROI.

Fast forward to today and I am thrilled to share that Singular and Apsalar are joining forces!

After months of meetings and a lot of hard work, our teams have completed the successful merger of our technologies. Our unified company and product will operate under the Singular brand and will provide our customers with the first marketing analytics platform that is truly end to end, breaking down data silos that cost marketers time and money.

The combined platform unlocks a host of new capabilities for marketers to expose deeper, more meaningful insights on their performance and act on those insights with far greater efficiency. Those capabilities include:

• The Most Advanced Data Collection Engine. Collect and standardize marketing data from social channels, ad networks, marketing clouds, lifecycle management platforms, data warehouses, and other marketing analytics systems — to expose deeper data across every customer touchpoint.
• True ROI Analysis. Singular is the only platform capable of connecting marketing data with user behavior data to expose the most granular and accurate ROI data, from channel, country, campaign and publisher-level ROI — down to user-level ROI.
• A Best-In-Class Analytics Product Built for Marketers. Slice and dice your data across every dimension so you can analyze marketing performance, manage marketing budgets, optimize creative assets, and create user-level segments with automatic real-time distribution to any third-party system.
• Complete Partner Data. Singular is an official Mobile Measurement Partner of Facebook, App Attribution Partner with Google, Pinterest Marketing Partner, Snap Measurement Partner and Twitter Official Mobile App Tracking Partner.

Beyond the value of our game-changing platform, I am also excited to announce that our presence around the globe has doubled. With offices in US, Israel, Germany, United Kingdom, India and Japan, and with over 120 dedicated Singular team members, we are here to serve you faster and better than ever before.

To our customers and partners, I want to take a moment to thank you for your partnership and loyalty over the last several years. You guys are amazing, and we are so lucky to work with such bright and fun people! I am proud of what we have been able to accomplish together and I am also humbled because none of this would have been possible without your commitment and partnership. Our relationships have shaped us into the company we are today, so thank you!

Today’s announcement is just the beginning. I can’t wait to unveil some of the innovations and new products that we are already working on in the new unified platform. Stay tuned!

Gadi Eliashiv
CEO & Co-Founder

Download The Singular ROI Index to see the world’s first ranking of ad networks by app ROI.

The core of our success starts with our employees, those who joined our tribe to work towards a shared vision.

Today we’re honored to announce that we’ve been recognized by the San Francisco Business Times as a Best Place to Work in 2017.

Wondering what it’s like to work at one of San Francisco’s Best?

At Singular, we encourage creativity, unity, recognition and reward each and every day. We support employee growth with encouraged transparency across teams so anyone can gain exposure to a new area of the business when interested.

Our perks go much beyond competitive compensation, generous medical/dental/vision coverage and the newest Macbooks. Our brand new office has sit-to-stand desks, a fully stocked kitchen, ping-pong table, cornhole and video games. We welcome all pets in the office — we’ve even had a pet hedgehog spend the day with us. Whether it’s a birthday, holiday, big accomplishment or small win, we find any excuse to celebrate together. We encourage our team to find a positive life balance through flexible work schedules including work from home days and unlimited time off. We also have frequent “Wellness Moments” with Plank & Push-Up Mondays, rock-climbing outings and yoga in the office.

Learn more about life at Singular here.

Sounds great right? Well, guess what, we’re looking for more people to add to our awesome team! Check out all of our open positions.

Download The Singular ROI Index to see the world’s first ranking of ad networks by app ROI.

I’m extremely excited to share with you the news of our $15m Series A funding.

Singular started in late 2013 with nothing more than an idea and a prototype. Back then we were bootstrapping the company from my couch in Tel Aviv, with Susan working half-way around the world in San Francisco. We had a few amazing early-adopters who saw the potential and partnered with us to solve all that was broken in marketing today and they agreed to become our first customers. They believed in our big vision and our small team.

A couple of months later, after successfully expanding our platform and adding some phenomenal customers, and a few incredible first employees, we closed our Seed round with General Catalyst.

Immediately, we fell in love with the GC family, and we felt fortunate for the trust and help they’ve given us. Funding mattered, because it enabled us to go big and chase our vision. And so we did.

Since that seed round, over 2 years ago, we’ve been extremely busy building and executing our plans. Our product has grown immensely. We carefully grew our team by bringing on board some of the best people I have ever known in my life, and we are now at almost 60 people, with offices in San Francisco, Tel Aviv and Berlin.

Which brings us to where we are today. I’m incredibly excited to announce our Series A funding, led by KDWC Ventures, TransLink Capital and Telstra Ventures, with follow-on funding from General Catalyst. I’ve had the pleasure of working with our new investors for a few months, and I’m extremely excited about the immense value they bring to the team.

The new funding will be used to scale our Product and Engineering teams, so that we can create even greater products, and ship them faster than ever. We’re here to help you become more successful at what you do. There’s so much that is broken with marketing today, and so much to build, and I can’t wait to show you the incredible things we’re working on.

Last but not least, I would like to thank you, our customers and partners. You guys are amazing! We are so lucky to work with you. Technical, brilliant and fun people. Our shared relationships have helped shape us into the company we are. We enjoy partnering with you, helping you become more successful, and when we can just hanging out with you. Thank you!

Gadi Eliashiv
Co-Founder & CEO

Join the Singular community & follow our journey at singular.net.

Download The Singular ROI Index to see the world’s first ranking of ad networks by app ROI.