iOS 14 Resource Center
Futureproof your mobile acquisition strategy with expert curated resources and the world’s most advanced SKAdNetwork solution
Singular iOS Attribution
Everything you need to drive growth in IOS 14 and beyond.
The industry’s leading SKAdNetwork unlocks deeper performance insights while staying 100% compliant.Learn More
Deterministic and device-level attribution joined with campaign data unlocks ROI and LTV insights, based on ATT consent.Learn More
Enable and optimize web-to-app user flows with our cross-platform measurement and powerful deep links.Learn More
Singular SKAdnetwork Attribution
Powerful insights. No shady workarounds.
Unlock ROAS and cohorts for better decision making
Granular SKAdNetwork data meets the industry’s leading cost aggregation for reliable ROAS and cohort reporting.
Establish a single source of truth for marketing data
Collect, standardize, and load all your siloed marketing data directly into your internal BI or reporting tools.
Identify the ideal conversion model for your app
Measure performance against the best early indicators for your unique business KPIs.
Reliable, fraud-proof measurement and reporting
Get data you can trust and ensure your reporting is impossible to manipulate with additional layers of validation.
Ensure you’re fully compliant for complete peace-of-mind
Stay compliant with App Store policies and avoid risky solutions that incorporate fingerprinting and device graphs.
Set yourself up for success with these expert insights:
Level-up your app marketing and stay competitive
Under the Hood of Rovio's SKAdnetwork Setup
While the industry scrambles to adapt to the massive disruption that comes with the release of iOS 14.5, Rovio is leading the way in readiness. And they’re ready to share insights into their setup and results to help you get up to speed.Watch On-Demand
Rovio futureproofs their growth with world-class talent and Singular’s SKAdNetwork solution
How do you get set up for post-IDFA success? Check out the first-ever SKAdNetwork case study which covers Rovio’s road to iOS 14 readiness and learnings from end-to-end testing.Learn More
IDFA Deprecation: How to Prepare Now
Are you thinking about how to run user acquisition in a post-IDFA world? You're not alone. We're hosting a special AMA (ask me anything) webinar with experts from Lyft, Homa Games, and ironSource to help marketers prepare for user acquisition in iOS 14. We're hosting a special AMA (ask me anything) webinar with experts from Lyft, Homa Games, and ironSource to help marketers prepare for user acquisition in iOS 14.Watch Now
The Complete Guide to Marketing Measurement in iOS 14
Everything you need to ensure your team is successful in a post-IDFA world, including an iOS 14 readiness checklist, what to expect from your attribution provider, and details on how to get the most out of SKAdNetwork.Download
iOS 14 Quick FAQs
Your questions about iOS14 and the IDFA deprecation answered
IDFA is the abbreviation for identifier for advertisers on Apple mobile devices (iPhones). You can think of an IDFA as somewhat analogous to an advertising cookie on the web, in that it enables an advertiser to get notified when a user of a phone has taken an action like clicking on their ad or installing their app.
- iOS 14 introduced a host of new privacy-centric features. Notably, it introduced two things:
- App Tracking Transparency (ATT) – a new framework that prevents app developers from being able to access the iOS advertising ID (IDFA) without an explicitly opt-in by end-users
- SKAdNetwork – Apple-supported and privacy-compliant attribution framework that app developers can use to measure app marketing efforts without the need to ask for ATT consent
- App Tracking Transparency was excluded from the initial release of iOS 14.0 after Apple granted a period allowing advertisers additional time to consider the changes.
- However, on January 27th, 2020, Apple announced that starting iOS 14.5, Apple will be requiring app developers to implement App Tracking Transparency to continue to access the IDFA. Advertisers will also need to comply with the updated User Privacy and Data Use policies.
The flow for testing SKAdNetwork differs for Advertisers and Publishers. Advertisers, Singular has got you covered. Once you update your Singular SDK with SKAdNetwork support, you can choose your first ad network to test the end-to-end solution with. Singular will manage every step of the process, from conversion values to collecting and enriching SKAdNetwork postbacks.
In order to make sure that we give you a complete picture of how to test SKAdNetwork and offer our support, we’ve published this blog post with a step-by-step testing guide.
SKAdNetwork currently supports campaign and publisher level granularity (the SKAdNetwork postback contains both the campaign ID and the source app ID). Partners are building innovative ways to encode more information and granularity into the SKAdNetwork campaign IDs (1-100)
For example, networks can encapsulate their outward-facing campaign and creative IDs into one value of SKAdNetwork campaign ID. We are working closely with ad partners on building an integration to get a mapping between their SKAdNetwork campaign IDs to their outward-facing marketing params. This information can be used to build various performance reporting for our customers.
The SKAdNetwork framework introduces a deterministic way to validate installs but also some new risks. To validate installs MMPs as an unbiased facilitators should collect all the SKAdNetwork postbacks on behalf of the advertisers, validate their signed signatures, and dedup by their transaction IDs to avoid double counting.
Currently, a limitation of the SKAdNetwork framework is that the conversion value and the geo information are not signed and can therefore be tampered with. To solve that, we published our secure SKAdnetwork solution which collects the SKAdNetwork postbacks directly from the device before any fraudulent activity can happen.