Rovio’s Angry Birds exceeds ROAS targets by 10%


Partnering with Moloco and Singular proved to be a solid base network where we could get stable, high-end users. As we aimed to scale Angry Bird Journey in the US, Moloco’s expansive reach across the open internet and Singular’s real-time insights allowed us to acquire and retain a diverse range of high-value users, resulting in impressive results for both ROAS and retention.
Osku Mäkkylä
Performance Marketing Manager, Rovio
  • ROAS
    Exceeded goal by 10% week over week
  • Retention Expectations
    Exceeded at D3, D7, and D30 milestones

About Rovio

Rovio, a Finnish gaming company founded in 2003, achieved monumental success in 2009 with their 52nd game, “Angry Birds.” The iconic mobile game later expanded into a franchise with titles like Angry Birds 2, Angry Birds Dream Blast, and Angry Birds Journey.

The Rovio Challenge

Three years after the 2021 launch of Angry Birds Journey, Rovio faced the challenge of expanding its user base in the US. The company was searching for a strategic partner to effectively reach and consistently retain high-value users to further scale the title’s prominence.

The Moloco-Singular Solution

Rovio partnered with Moloco Cloud DSP to leverage its expansive reach, which connects to more than 34 ad exchanges that cover 2.7 million apps, 7 billion devices, and 190 countries. To leverage this immense amount of data, Moloco’s Machine Learning (ML) infrastructure is unparalleled and processes over 600 billion bid requests per day and makes each prediction in less than 14 milliseconds. By harnessing contextual data and Rovio’s 1P data from Angry Birds app users, Moloco’s ML algorithms ensured ads were precisely tailored and delivered to potential high-value users across the open internet. As Rovio’s MMP, Singular, provided real-time performance metrics that provided rich insights for Rovio to up-level its holistic marketing strategy.


With Moloco’s advanced ML algorithms and the insight from Singular’s real-time performance metrics, Rovio was able to scale, acquire, and retain more diverse, high-value users than their prior campaigns.

Exceeded ROAS goal by 10% week over week

Exceeded retention expectations at D3, D7, and D30 milestones

What is Moloco?

Moloco’s mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco’s machine learning platform for growth and performance, every app publisher can now unlock the value of their unique, first-party data.

Moloco Cloud DSP enables performance marketers to quickly scale user acquisition and achieve greater lifetime value through market validated prediction models. Moloco was founded in 2013 by a team of machine learning engineers and has offices throughout the US, the UK, Korea, China, Japan, and Singapore. For more information, visit

What is Singular

Singular powers marketers to drive fast growth by uncovering accurate, granular, and timely ROAS insights with next-gen attribution and analytics. Leading marketing teams from Lessmore, LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more rely on Singular to get a complete view of their marketing performance and ROI. Singular is the solution to drive faster growth for your apps by combining mobile attribution with the industry-leading cost aggregation, including thousands of integrations, easy set-up, accurate and flexible analytics, plus automatic loading directly into your BI tools. For more information, visit

Additional Resources

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