The top 10 entertainment apps on iOS and Android in USA, Brazil, Japan, India, Germany, UK, and Korea

Entertainment apps have revolutionized the way we consume media and have become an integral part of our daily lives. With an increasing number of people turning to streaming services for their entertainment needs, it’s no surprise that the market for entertainment apps is growing rapidly. In this post, I’m going to explore the top 10 entertainment apps that are dominating in late 2023 and setting themselves up for a strong 2024, based on insights from Data.ai.

No surprise: the leading entertainment apps include Netflix, Disney+, YouTube TV and many other streaming video/movie/TV apps. TikTok is present almost everywhere, and usually in a leadership position. And we’ll also see that emerging entertainment apps like Peacock TV, and Pluto TV are growing super-fast.

Most interesting, perhaps: each market has its own unique players that are dominating locally.

United States: top 10 entertainment apps

There are only 3 apps in the top 10 for Android and iOS that are not streaming media apps: TikTok, Ticketmaster, and Talkie: Soulful AI. In other words, it’s almost a clean sweep, led by Max, which is the new HBO.

Brazil: top 10 entertainment apps

We certainly see the streamers in Brazil, but there’s some local flavor with telenovelas and Globoplay, plus a few other random apps in between.

Japan: top 10 entertainment apps

Japan adds some non-streaming fun apps, including sticker apps, AI friend apps, and a Disney resort app. But TikTok still leads — with 2 apps in the top 10 on iOS — and Netflix, Hulu, and Amazon Prime all show up, plus TVer for some local Japanese hits.

India: top 10 entertainment apps

India has even more diversity than Japan, with local streaming players like Hotter and JioTV, plus voice chat apps, meeting apps, and a ticketing app.

Germany: top 10 entertainment apps

Germany has an astonishing amount of diversity between iOS and Android entertainment apps, with TikTok not even appearing on the Android list, a local players on Android in ZDFmediathek & Live TV, and a name we’re not seeing on many other lists: Twitch.

UK: top 10 entertainment apps

I don’t expect to see I’m A Celeb Get Me Outta Here! stay at the top of the charts for long, but it’s right up there in the UK on both the iOS and Android sides. Other than that, you’ve got local flavor (or, should I say, flavour) in the BBC app, ITVX, and Channel 4 to compete with the top American streamers.

Korea: top 10 entertainment apps

Like Japan and India, Korea has a significant population, unique language, and a big appetite for local content. You still see TikTok and Netflix, but local players dominate.

The top apps in streaming and entertainment differ globally, but there are commonalities

In conclusion, the world of entertainment apps is constantly evolving and expanding.

With the increasing popularity of streaming services like Netflix, Amazon Prime Video, Disney+, YouTube TV, Hulu, and HBO Max, there are endless options for entertainment at all our fingertips. But local markets — especially those with significant scale and language differences from the US — are building their own options.

Clearly, as technology advances and mobile devices become more powerful, the future of entertainment is strongly mobile-centric. It will be interesting to see if TikTok and other mobile-first entertainment apps will expand beyond short-form entertainment and enter the potentially more lucrative (on a per-user basis anyways) long-form streaming world.