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Summary
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Leverage Combined Creative Data: Utilize Singular's new reporting capabilities to access unified creative performance data across TikTok's Upgraded Smart+, Manual, and Smart campaigns. This helps identify which specific creative assets drive results, enabling data-informed budget allocation and optimization decisions.
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Understand Automation Impact: Analyze the performance of creative concepts in both automated and manual campaigns. Use insights to determine if certain formats are more effective in TikTok’s automated environments, guiding your creative strategy and campaign structure.
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Adapt to Fragmentation Challenges: Recognize and address the fragmentation issue caused by TikTok's layered automation structure. Implement Singular's reporting tools to maintain clarity and coherence in performance metrics, ensuring strategic marketing adjustments are based on comprehensive data rather than assumptions.
TL;DR
Singular provides combined creative-level reporting for TikTok’s new Upgraded Smart+ campaigns, solving the fragmentation problem that has plagued performance marketers trying to analyze automated campaign results across TikTok’s three-tier automation structure.
What is it
TikTok recently introduced Upgraded Smart+ campaigns, this will unify their Smart+ and Manual Campaigns with a more sophisticated automation framework.
Why it matters
If you’re running Upgraded Smart+ campaigns, you’ve likely noticed something: TikTok’s automation introduces an additional asset group layer above the creative level, which means your performance data gets scattered across multiple levels. This fragmentation makes it difficult to understand which creative concepts are actually driving installs, purchases, or ROAS.
Without combined creative data, you’re flying blind on creative performance. You might see that an Upgraded Smart+ asset group performed well, but you can’t pinpoint which specific creative assets deserve budget allocation. That’s the difference between optimizing based on hunches versus data.
How Singular supports
Singular now surfaces this critical data through new dimension fields that weren’t previously available in any analytics platform. You can now filter and report by campaign automation type (Manual, Smart, or Upgraded Smart+), and access Upgraded Smart+ ad IDs and names, which sit one level above your creative assets in TikTok’s hierarchy.
The breakthrough here is simple but powerful: creative data remains combined and comparable across your entire TikTok account, regardless of campaign automation type. Whether you’re running Manual campaigns with full control or letting TikTok’s algorithm optimize through Upgraded Smart+, you get a unified view of creative performance.
This means you answer questions like:
- Which creative concepts perform better in automated versus manual campaigns?
- Should I shift more budget to Upgraded Smart+ based on creative-level efficiency?
- Are certain creative formats better suited for TikTok’s automation?
The new fields appear both in Singular’s reporting interface and can be pushed to your data warehouse or BI tools, giving data analysts the granularity they need without sacrificing the combined view that growth marketers depend on.
Singular makes marketing measurable
Singular’s integration with TikTok Upgraded Smart+ campaigns is live now. Get unified creative reporting across all your TikTok automation types and stop losing signal in fragmented dashboards.
Singular ensures your team stays ahead of the curve, with measurement that scales as fast as your media strategy evolves. To learn more, see TikTok’s help center, or reach out to your Singular representative.
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FAQs
What is TikTok’s Upgraded Smart+ campaign type?
Upgraded Smart+ is TikTok’s newest automated campaign format. Manual and Smart+ experiences have been unified into a single flow, offering a more flexible ad buying experience where you can fine-tune your campaigns with new levels of control. With the upgraded experience, you can tailor your campaign to full automation, partial automation, or fully manual.
Why is combined creative data important for TikTok campaigns?
Combined creative data lets you compare performance across Manual, Smart, and Upgraded Smart+ campaigns in a single view. Without it, you can’t identify which creative concepts truly drive results or make informed budget allocation decisions between automated and manual campaigns. Fragmented data forces you to optimize based on incomplete information.
What new fields does Singular provide for TikTok Upgraded Smart+ campaigns?
Yes. Singular maintains combined creative-level reporting regardless of campaign automation type. This unified view lets you analyze whether specific creative formats or concepts perform better in Manual versus Upgraded Smart+ campaigns, informing both creative strategy and campaign structure decisions.
Can I compare creative performance across different TikTok automation types?
Yes. Singular maintains combined creative-level reporting regardless of campaign automation type. This unified view lets you analyze whether specific creative formats or concepts perform better in Manual versus Upgraded Smart+ campaigns, informing both creative strategy and campaign structure decisions.
Matt Hyder
Matt Hyder is the Director of Product Marketing at Singular. He's a storyteller, go-to-market strategist, and once upon a time ... an opera singer.
