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Summary
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Unified Revenue Tracking: Leverage the new Singular and Xsolla Server-to-Server integration to consolidate mobile and web revenue data, enabling precise tracking of ROI from Web Shops and optimizing user acquisition (UA) campaigns effectively.
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Enhanced Attribution Insights: Utilize full-funnel attribution capabilities to connect mobile UA efforts directly to web purchases, providing marketers with a comprehensive view of return on ad spend (ROAS) and lifetime value (LTV) across all platforms.
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Real-Time Analytics Access: Implement the integration for real-time data insights without the need for engineering resources, allowing growth and monetization teams to make informed decisions swiftly and enhance campaign performance.
Game developers are scaling beyond the app store — but fragmented data has been holding them back. That ends today.
Singular has officially partnered with Xsolla, the global video game commerce platform, to launch a new Server-to-Server (S2S) integration that brings mobile and web revenue together in a single, unified view.
If you’ve launched a Web Shop, you know how powerful it can be for monetization—but tracking ROI? That’s been a challenge — until now.
Why it matters
As mobile-first publishers embrace direct-to-consumer Web Shops, one key issue has remained unsolved:
How do you connect mobile UA campaigns to purchases that happen on the web?
With this integration, Singular and Xsolla eliminate that blind spot — giving growth teams the clarity they need to optimize campaigns and scale revenue confidently across both app and web.
How it works
With the Singular S2S integration for Xsolla Web Shops, you can:
- Track Web Shop purchases as attributed events
- Map your events back to install or re-engagement sources
- View cross-platform ROAS and LTV in a single dashboard
A smarter stack for cross-platform growth
Your Web Shop is working. Your UA is working. Now it’s time to bring them together — and maximize return across every platform. Here is what it means for growth and monetization teams:
- Full-funnel attribution for all purchases — mobile or web
- True ROAS and LTV analytics across every touchpoint
- Real-time unification, no engineering required
Singular + Xsolla gives you a single source of truth across platforms, partners, and payment methods.
Get started
- Setup your Singular + Xsolla integration now
- Book a demo with our team
Matt Hyder
Matt Hyder is the Director of Product Marketing at Singular. He's a storyteller, go-to-market strategist, and once upon a time ... an opera singer.
