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More accurate, faster, and deeper insights for X Ads under ATT
Apple’s App Tracking Transparency (ATT) has reshaped iOS advertising, reducing available signals and making campaign performance harder to measure. Marketers are left with less precision, fewer insights, and limited optimization opportunities.
Singular closes this gap with advanced SKAdNetwork attribution and unified measurement, combining multiple data sources into a single source of truth, and the X Advanced SAN integration is part of that solution.
What is X Advanced SAN?
Singular’s X Advanced SAN integration connects directly with X Ads to deliver a sharper view of performance. With this upgrade, marketers can:
- Trust accuracy: Stronger recognition of X Ads conversions so you can optimize with confidence
- Move faster: Quicker reporting and attribution cycles that shorten the path to insight
- Unlock more depth: Additional data points for granular analysis that reveal what drives results
Singular fully supports the X Advanced SAN, giving you more complete cross-channel visibility and cohort-based reporting inside your account.
For users who share their IDFA, reporting continues as before. For users who opt out, attribution remains privacy-compliant while still delivering meaningful insights.
Why It Matters
X Advanced SAN means:
- More accurate measurement of campaign outcomes
- Faster optimization opportunities across channels
- Richer insights that lead to smarter decisions
Advertisers already using advanced SAN integrations see higher conversion rates and improved cost efficiency due to more reliable touchpoint capture.
Measurement in a Privacy-First World
Life without widespread IDFA access has challenged marketers everywhere. The X Advanced SAN, combined with Singular’s Unified Measurement, restores clarity by connecting fragmented data into a unified view. This empowers you to optimize campaigns with confidence while staying fully aligned with privacy standards.
Get started
- Setup your Singular + X Advanced SAN integration now
- Book a demo with our team
