Singular <3 Quora: The latest partnership to maximize your ROI
Today, Singular is excited to announce a new partnership to improve the ROI of your user acquisition strategy.
Quora, a platform for people to ask questions and read insightful answers, offers advertisers an opportunity to influence people during the consideration phase of their purchase process. Now, through Singular’s integration with the new Quora API, advertisers can accurately attribute user behavior and measure the true performance of their Quora campaigns all within the same Singular dashboard.
Luno, a power user of Singular and active advertiser on Quora, can attest to the power of bringing the two platforms together.
“Luno provides a safe and easy way to buy, store and learn about digital currencies. Advertising on Quora allows us to target people actively looking for more information on Bitcoin and Ethereum, and now with our data available in Singular we are able to uncover new insights and more effectively ensure the performance of our campaigns,” says Charlie Jobson, Growth Manager at Luno.
Quora has a worldwide audience of 200 million monthly unique visitors. The Quora advertising platform offers marketers the ability to target high intent audiences who are reading relevant questions and answers. Quora allows advertisers to target based on particular topics and then records metrics in the Singular dashboard at the campaign and sub-campaign level so you can measure ROI with granularity.
Adding Quora as a data source for campaign analytics in Singular is easy.
- Once you log in to your dashboard, simply navigate to the “Settings” tab and click “Data Sources.”
- From there, search for Quora and enter your Quora credentials.
- Within 24 hours you will see your data populated in your reporting.
For more information on how to get started on Quora and how to include this data in your Singular dashboard, please reach out to your Customer Success Manager.
Quora is a place to gain and share knowledge. It’s a platform to ask questions and connect with people who contribute unique insights and quality answers. This empowers people to learn from each other and to better understand the world. Since its founding in 2010, Quora has grown to more than 200 million monthly unique visitors. The product is currently available in English, Spanish, French, German, Italian, Japanese, Hindi, Portuguese and Indonesian. Quora launched its advertising platform in May 2017 and has more than 1,000 active advertisers across a spectrum of categories. Marketers can run text or image ads and access a range of strategic targeting options.
Singular is a marketing intelligence platform that unifies marketing analytics, giving marketers actionable insights from previously siloed data. By connecting upper funnel marketing data with lower-funnel attribution data, marketers can measure ROI from every touchpoint across multiple channels and optimize spend down to the most granular levels. Singular currently tracks over $10 billion in digital marketing spend to revenue and lifetime value across industries including commerce, travel, gaming, entertainment, media, and on-demand services. Singular customers include companies like Lyft, Yelp, Airbnb, LinkedIn, Symantec, Zynga, Match, and Twitter. Singular is backed by Norwest Venture Partners, General Catalyst, Thomvest Ventures, Method Capital, Translink Capital, DCM and Telstra Ventures. Visit www.singular.net to learn more.