Singular CEO Gadi Eliashiv: One of top 22 ‘most important’ execs shaping marketing technology
Singular CEO Gadi Eliashiv has been recognized as one of the top 22 most important executives who are shaping marketing technology.
Lauren Johnson, Business Insider’s senior reporter for advertising and marketing compiled the list, which includes executives from Oracle, Shopify, Adobe, and Salesforce.
“Every marketer wants to know how much of its advertising leads to a sale, and Singular says it has answers,” Johnson writes. “When he’s not running Singular, Eliashiv leads a working group called Mobile Attribution Privacy coalition that aims to help marketers measure advertising in the age of privacy. The group includes organizations like the Mobile Marketing Association as well as Singular competitors such as Branch.”
It’s that combination — great data for marketers at the same time as total respect for consumer privacy — that makes Gadi stand out from the crowd.
At Singular, we’ve long known him as an inventor and technologist at heart.
Gadi identified the gap in the marketing technology ecosystem that Singular now fills. To drive optimal growth and survive in today’s hyper competitive world, companies and marketers need to know the ROI of each of their activities with complete control of both the high level totals, as well as the super granular details.
Gadi’s goal has always been providing marketers with a unified single source of truth for all their marketing investments, plus deep insights into how to grow faster.
We’re proud of our CEO Gadi Eliashiv and thankful for the recognition.
Singular is a marketing intelligence platform that unifies marketing analytics, giving marketers actionable insights from previously siloed data. By connecting upper funnel marketing data with lower-funnel attribution data, marketers can measure ROI from every touchpoint across multiple channels and optimize spend down to the most granular levels. Singular currently tracks over $10 billion in digital marketing spend to revenue and lifetime value across industries including commerce, travel, gaming, entertainment, media, and on-demand services. Singular customers include companies like Lyft, Yelp, Airbnb, LinkedIn, Symantec, Zynga, Match, and Twitter. Singular is backed by Norwest Venture Partners, General Catalyst, Thomvest Ventures, Method Capital, Translink Capital, DCM and Telstra Ventures. Visit www.singular.net to learn more.