Content
Stay up to date on the latest happenings in digital marketing
Summary
-
Address Signal Loss with Unified Measurement: Marketers should invest in platforms like Singular that integrate fragmented data across multiple channels (web, mobile, CTV) to achieve comprehensive insights and accurate ROI tracking, addressing the challenges of incomplete visibility and misattributed conversions.
-
Leverage AI-Powered Modeling: Utilize AI-driven analytics to fill data gaps caused by signal loss, ensuring data accuracy and enabling real-time optimization, which helps in navigating compliance risks while enhancing campaign performance.
-
Prioritize Cross-Channel Visibility: Focus on strategies that connect various marketing touchpoints to understand the full customer journey, allowing for better budget allocation and improved decision-making in a landscape increasingly affected by privacy regulations and data limitations.
Signal loss isn’t slowing down, it’s rewriting the rules of marketing measurement.
With new privacy regulations and ecosystem changes rolling out worldwide, performance marketers are seeing less data than ever. Attribution accuracy? Harder. Cross-channel visibility? Even trickier.
In fact, more than 40% of marketers say signal loss has made cross-channel attribution significantly harder. And when your conversions, installs, and touchpoints are scattered across devices, apps, and walled gardens, those blind spots start adding up fast.
The result? Less confidence in your data, fuzzier ROI models, and more time spent guessing instead of optimizing.
The challenge: measuring ROI when the signals disappear
Today’s marketing data is fragmented across mobile, web, CTV, and everything in between. Without a unified measurement layer, it’s nearly impossible to connect the dots — and that creates three big problems:
- Incomplete visibility: Fragmented data means you’re missing key parts of the user journey.
- Budget inefficiency: Misattributed conversions lead to wasted spend.
- Compliance risks: Outdated data-sharing methods make it hard to stay privacy-safe.
So how can you measure what matters when the signals keep fading?
How Singular is solving the signal-loss challenge
Singular unifies your fragmented data into one privacy-safe, cross-channel measurement platform so you can see your true ROI with confidence.
How Singular makes a difference:
- Unified app measurement
Combine ATT, SKAdNetwork, and other privacy frameworks into one consistent layer. Stay compliant without losing insights. - Cross-platform visibility
Connect web, mobile, CTV, and owned media to see the full picture, not just parts of it. - Intelligent modeling
Fill in the gaps left by signal loss with AI-powered modeling that keeps your data accurate and transparent. - Data normalization
Automatically standardize campaign data from thousands of networks to eliminate silos and errors. - Faster feedback loops
Align goals across marketing and data teams so optimization happens in real time.
Together, these capabilities mean you finally know which channels, creatives, and campaigns actually drive growth.
Smarter insights. Faster growth. True ROI.
In a marketing world defined by signal loss, Singular brings back clarity and control. With unified, AI-powered analytics, you can make confident decisions, optimize budgets, and protect ROI without sacrificing compliance or speed.
Discover how Singular can power your smarter growth
Request a demo to see how Singular combats signal-loss to unify your data and deliver you True ROI in the era of signal-loss.
Matt Hyder
Matt Hyder is the Director of Product Marketing at Singular. He's a storyteller, go-to-market strategist, and once upon a time ... an opera singer.
