Stay up to date on the latest happenings in digital marketing
Summary
-
Emphasize Full-Funnel Measurement: Prioritize full-funnel validation (Reach, Resonance, Reaction) to assess marketing effectiveness, moving beyond surface metrics to understand the true business impact of campaigns, especially for PayPal Ads.
-
Leverage Independent Validation: Utilize Singular’s independent measurement capabilities to gain consistent, cross-channel insights that enhance decision-making and align marketing performance with financial outcomes.
-
Stay Adaptable with Evolving Standards: Ensure readiness for new advertising channels by integrating measurement tools that can quickly adapt to changing platforms, allowing your team to make informed, data-driven marketing strategies.
Singular enables PayPal advertisers to validate their campaigns across the full-funnel, as a certified member of PayPal’s Measurement Partnership Program
As new advertising channels mature, measurement becomes the deciding factor between experimentation and scalable investment. For advertisers using PayPal Ads, the critical question is no longer just about reach or perception, it’s about outcomes across the entire funnel, and Singular supports full-funnel validation as a certified member of PayPal’s Measurement Partnership Program.
Singular enables advertisers to validate PayPal Ads performance across all three key dimensions:
- Reach: Confirm who was reached and how effectively campaigns delivered.
- Resonance: Measure shifts in awareness, favorability, and intent.
- Reaction: Validate lower-funnel outcomes using trusted third-party methodologies.
Prepared for new channels, from day one
As platforms evolve, Singular keeps customers ready with built-in support for new measurement standards. Our PayPal Ads integration reflects this commitment to preparedness, helping teams adapt quickly without scrambling for tools or data alignment.
Why full-funnel validation matters
Upper and mid-funnel indicators offer directional value, but marketing performance is ultimately judged on outcomes. By enabling measurement across Reach, Resonance, and Reaction, Singular empowers teams to connect exposure to actual business impact, not just impressions or recall.
With independent validation, advertisers can move beyond isolated platform metrics and make confident decisions based on consistent, cross-channel data.
How Singular supports PayPal Ads measurement
Singular makes marketing measurable
Singular integrates PayPal Ads performance data into our measurement platform, allowing marketers to:
- Quantify how effectively PayPal campaigns perform, and reach target audiences
- Track changes in user sentiment and intent
- Validate conversions and downstream behaviors using the advertiser’s own source of truth
This enables marketing, finance, and leadership teams to evaluate PayPal Ads with the same rigor they apply to other paid channels, all within Singular’s unified reporting and measurement framework.
What advertisers gain
- Independent validation across Reach, Resonance, and Reaction
- Consistent full-funnel measurement
- Confidence in channel performance and spend decisions
- Faster alignment between marketing and finance
Learn more
Singular ensures your team stays ahead of the curve, with measurement that scales as fast as your media strategy evolves. To learn more, see PayPal’s announcement, or reach out to your Singular representative.
Haven’t joined the other top brands that trust Singular with their business?
Book a demo with our team and discover what makes Singular the top rated MMP on G2.
Matt Hyder
Matt Hyder is the Director of Product Marketing at Singular. He's a storyteller, go-to-market strategist, and once upon a time ... an opera singer.
