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Summary
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Leverage Multi-Touch Attribution (MTA): Shift away from last-touch attribution to MTA to gain comprehensive insights into how various channels contribute to user acquisition. Utilize Singular's advanced metrics to understand channel overlap and the incremental value each touchpoint provides, thereby refining campaign strategies and budget allocation.
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Optimize Budget Allocation: By utilizing user-level transparency and advanced assist metrics, marketers can identify high-cost-per-install (CPI) issues in view-based platforms and reallocate budgets more effectively to maximize ROI. This data-driven approach will lead to better investment decisions and improved campaign performance.
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Utilize Actionable Insights for Campaign Optimization: Implement Singular’s Assists and MTA modeling tools to visualize and analyze user journeys from impression to conversion. This clarity will allow marketing teams to make informed decisions, optimize campaigns confidently, and demonstrate the tangible impact of marketing efforts on overall business goals.
From fragmented journeys to actionable insights
Today’s marketers operate across a fragmented ecosystem, balancing multiple networks, ad formats, and platforms. Some channels have high overlap while others provide unique audiences or inventory, but last-touch attribution often fails to deliver the visibility marketers require to capture how these channels interact, overlap, or influence one another.
The result?
- Skewed KPIs for channels that rely on last click
- High CPIs for view-based platforms like CTV
- Misallocated budgets when you want to start to scale
Singular’s advanced Assists & MTA solution has you covered, and delivers the clarity to:
- Understand channel overlap and incrementality, seeing how each network contributes to user acquisition even when not the final touch.
- Gain user-level transparency, accessing granular data for every contributing source, campaign, touchpoint type, and timestamp.
- Apply configurable modeling, customizing weighting formulas to align with internal definitions of success.
- Calculate true CPI and MTA eCPI, revealing the full investment required for each conversion.
By turning complex multi-channel data into clear, actionable metrics, marketers can optimize campaigns with confidence and demonstrate the real impact of every decision.
Advanced Assist and MTA visibility for modern marketers
Singular’s advanced Assists & MTA modelling brings new advanced assist metrics and multi-touch attribution (MTA) visibility directly into the Singular platform, providing a complete, unified view of your user’s journeys from impression to final conversion.
Assists quantifies your user’s meaningful interaction with the channels you utilize. It measures how each network, campaign, and key touchpoints contributes to the overall path to install, giving teams the data clarity needed to drive smarter decisions.
Singular’s advanced metrics like Single-attributed installs and Co-attributed installs, provide a deeper visibility into the overlap between channels. Empowering you to really understand if the installs from a given channel is truly unique inventory or commonly seen amongst other channels too.
See the full journey, prove every decision
Assists and MTA Modeling is available now, to all Singular customers, directly in the Singular platform.
Singular’s advanced Assists & MTA modeling brings new advanced metrics and visualizations so you can uncover your channel’s true performance easier:
- Export your user-level assist data, so you can do even more in-depth analysis
- Run new advanced Assists and MTA metrics in reports
- Analyze and visualize your assists data with a dedicated Assists dashboard for an overview, and add your own widgets
Experience the power of assists and multi-touch attribution with Singular Assists, where every impression, click, and conversion connects to a complete story of user acquisition and ROI.
Learn more
Need additional information?
See our Help Center, or contact your Singular representative.
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Matt Hyder
Matt Hyder is the Director of Product Marketing at Singular. He's a storyteller, go-to-market strategist, and once upon a time ... an opera singer.
