Mobile re-engagement: Singular, Google, & Rappi deliver the definitive webinar

Singular is hosting a webinar on mobile re-engagement with Google and Rappi, an on-demand delivery startup, on October 9th.

Mobile marketers used to focus solely on user acquisition. Re-engagement entered the picture years ago, but the tools and techniques have not been great. That means many of even the best marketers struggled to measure re-engagement ROI.

That’s changed. The tools — like Singular — have gotten better. And today the focus is lifcycle optimization.

Webinar presenters

Fiona Ryan Global Product Lead for App Re-engagement, Google
Santiago Diaz User Acquisition Manager, Rappi
John Koetsier VP Insights, Singular

Webinar content

In this webinar, we’ll talk about how the best mobile apps grow faster and smarter by re-engaging their users.

Google’s global product lead for apps, Fiona Ryan, and on-demand platform Rappi’s top marketer Santiago Diaz will chat with me about key questions on re-engagement, including:

• How do you drive app business growth with re-engagement campaigns?
• What are the top channels & best practices for re-engagement success?
• When is the best time in the user lifecycle to run re-engagement campaigns?
• How do you measure re-engagement ROI and other key performance metrics?

We’ll chat about the three pillars of lifecycle management, where re-engagement should fit in the mobile marketer’s toolbox, and how to set up a mobile re-engagement campaign for success. We’ll also talk about the optimal channels for re-engagement campaigns, and how to message users in those campaigns.

Other topics include

• Timing
• Success factors
• Failure factors (!)
• Appropriate budget allocation percentages
• Trends in different geographies

In addition, Fiona Ryan will talk about Google’s new campaigns for re-engagement, provide some best practice tips, and talk about how mobile marketers are succeeding.

How do you get all this insight?

Register for the webinar here.