Content
Stay up to date on the latest happenings in digital marketing
Summary
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Leverage Adaptive Learning and Autonomous Task Execution: Marketing professionals should adopt platforms that utilize adaptive learning to automatically adjust to changing consumer behaviors and fraud patterns, alongside autonomous task execution to streamline campaign management and optimize performance efficiently.
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Embrace Natural Language Interaction for Data Accessibility: Implement tools that allow team members to interact with data through natural language queries, enabling faster insights and decision-making without waiting for analysts, which democratizes access to critical marketing information.
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Invest in Flexible Data Access Solutions: Prioritize platforms that offer modern data extraction capabilities to enhance data integration from various sources, ensuring that your marketing strategies are informed by the most relevant and comprehensive insights available.
Singular has once again been rated the best mobile measurement partner by marketers: 1,864 of them, as a matter of fact. That’s consistent with our rating as best MMP in summer 2024 and tops again earlier this year.
It’s getting to be a bit of a habit, and for that we thank you!
The Fall 2025 G2 report comparing Singular, Adjust, AppsFlyer, Branch, and Kochava confirms what our customers already know: Singular is tops in virtually all major categories.
Best mobile measurement partner across 41 categories
G2’s newest report compares MMPs across 41 key dimensions. In 32 of them, Singular is the clear individual leader across all MMPs. In 6, we’re tied with AppsFlyer for the lead, and in 3, we’re tied with Adjust.
In other words, across 41 different ways of measuring who is the best mobile measurement partner, the message from marketers who actually use the software could not be more clear.
If we look at the big 3 in MMPs, here’s what the data says:
| Singular on top | Singular tied with AppsFlyer | Singular tied with Adjust |
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Ease of Admin |
Product Direction (% positive) Data Sharing and Exporting Device/OS Targeting Rules Threat Detection Attribution Windows |
Avg. Go Live Time (months) Automated IP Blocking Cross-Campaign Blocking |
Still tops at the most important things
Some standouts if you check the full report on G2 …
- Time to ROI
Singular takes almost 7 months to show ROI: about half the time compared to others. This is huge for customers needing quick payoffs. - Quality of support
Support is consistently a major pain point in the SaaS world. Singular invests the resources to ensure we get it right: 7 percentage points higher than AppsFlyer, and 22 percentage points higher than Branch. - Product direction
This metric measures where customers think we’re going, and it’s critical in adtech right now. So much is changing with AI, data sources, and high-ROI ad partners. We’re adapting quickly. We’re skating to where the puck is going to be … and that’s huge for customers. - Good partner
We don’t want to be just a tool or a vendor. We want to invest in your success, and so the fact that we’re highest rated in being a good partner is hugely satisfying.
And, of course, there’s much more.
Critical NEW areas for best mobile measurement partners to rank in
Work is changing. Marketing is changing.
Everything is changing.
If you look closely at that super-long list of areas where Singular leads all by itself, there’s 3 super-interesting categories that you might want to pay special attention to. They’re kinda new.
- Adaptive Learning
- Autonomous Task Execution
- Natural Language Interaction
Like the rest, these aren’t just checkboxes on a feature list. Unlike the rest, they represent the future of how work will be done … both in general and by marketers.
People and AI are working together to turn raw data into real business growth.
Adaptive Learning means your measurement platform isn’t static. As fraud patterns change, as creative effectiveness shifts, as new channels emerge, your marketing data platform adjusts automatically.
Singular’s platform sees the data, learns, and shares the insights. Think Creative IQ finding not just which creative leads to higher ROI, but what patterns, images, hooks, and categories of creative are most effective.
That means you learn faster. You adjust quicker than your competition.
And you win more frequently.
Autonomous Task Execution takes this further. Instead of simply surfacing data, Singular is automating work. Think detecting anomalies or flagging underperforming campaigns. That means you have a digital angel watching over your marketing campaigns, helping to ensure you win the battle for attention, engagement, and monetization. And that frees marketers to focus on strategy while the system takes care of execution.
Finally, Natural Language Interaction puts the power of data into everyone’s hands. It lets you talk to your data, not just run reports or build queries. The best mobile measurement partner makes insights accessible.
That’s why we were the first MMP to integrate with LLMs, starting with Claude, adding ChatGPT, and now Google’s Gemini. (Because we use an industry-standard MCP integration model, additional LLMs are relatively easy to implement.)
And that means instead of waiting for analysts or wrestling with dashboards, marketers can simply ask: “Which campaigns are driving the best ROI right now?” and get an immediate, accurate answer. Essentially, you can talk to your data, democratizing access to insights and accelerating decision-making.
Learn faster, decide faster, act faster … it all adds up to growing faster.
Together, these capabilities ensure marketers always have the best data in the shortest time and can make the smartest decisions to grow the fastest. It’s not about AI replacing marketers: it’s about AI working alongside you, removing friction, and amplifying possibilities.
Another thing: data access, flexibility, and new data sources
If all your competitors have the same data that you do, how can you differentiate? How can you win?
That’s why we’ve also invested in newer, faster, cheaper, and more flexible ways for you to access all the data you want to feed into your own BI system that gives you more insight.
I’m talking about Extract, a super-modern, super-capable, and still super-simple ELT platform that top game publishers like SciPlay are using to feed even more relevant market, app, and customer data into their systems.
We call it Extract.
And while there’s not an ELT or ETL category in G2 right now for best mobile measurement platform, you can see the power of great data movement in the Ease of Admin, Ease of Use, and Ease of Setup categories. The Digital Analytics and Custom Dashboards metrics are relevant here too, as are measures around Cross-system Integration.
More relevant data from app stores and other sources makes your marketing decisions better.
We don’t take being the best mobile measurement platform lightly
Thank you to all of our customers for these amazing ratings.
We don’t take them lightly. Nor do we intend to sit on our laurels.
It’s not just about coming out on top on a G2 report or outperforming competitors on feature checklists. It’s about the trust our customers place in us to deliver accurate, actionable data every single day. The reality is that thousands of marketers are making million-dollar decisions on the insights we provide, and that responsibility drives us to keep innovating, keep listening, and keep raising the bar.
Being the best today means working harder to stay the best tomorrow.
As you know better than anyone, measurement isn’t static: it’s evolving with privacy changes, new channels, new data accessibility from ad networks, and the rise of AI.
So we have our work cut out for us. Thank you for your trust and partnership.
