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Summary
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Leverage Enhanced Integration: Utilize Singular’s new integration with Amazon Ads to connect first-party app event data for improved campaign optimization, audience creation, and measurement, moving beyond basic attribution to full performance activation.
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Optimize for Performance: Take advantage of Amazon’s Performance Plus models by incorporating Singular’s in-app event data to lower Cost Per Install (CPI) and Cost Per Acquisition (CPA), enhancing bid strategies and overall return on ad spend.
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Drive Audience Engagement: Use the combined insights from Amazon’s first-party data and Singular’s app metrics to create effective re-engagement and suppression strategies, ensuring more targeted campaigns and maximizing user retention across Amazon’s platforms.
What is the Amazon Ads enhanced integration?
What is it?
We are excited to announce the open beta of Singular’s enhanced integration with Amazon Ads.
This enhancement allows Android app marketers to connect first party app event data from Singular directly into Amazon Ads to enable optimization, measurement, and audience creation for Amazon’s owned and partner media.
With this release, advertisers can share Android app installs, in app events, and conversion data from Singular to Amazon Events Manager to power Amazon’s Performance Plus optimization capabilities.
This marks a major step forward from attribution only reporting to full performance activation inside Amazon
What’s new?
Singular has long supported Amazon Ads Attribution for Android and Fire devices, allowing advertisers to measure installs and in app events from their Amazon media.
The enhanced integration goes further.
- Access to new inventories like CTV, Twitch Mobile, and the Amazon shopping app
- Enables app data from Singular to be used inside Amazon Ads for optimization and audience activation across Amazon’s owned and partner media.
- Enables Amazon Ads Performance Plus models to use Singular events for CPI and CPA optimization
- Enables custom audience creation for re engagement and suppression using Singular and Amazon first party signals
- Measurement and activation workflow that drives measurable outcomes in Amazon Ads
With this new capability, marketers can now move beyond tracking installs to using their in-app events to optimize bids, build audiences, and achieve stronger return on ad spend across Amazon’s cross-platform supply.
The value the enhanced Amazon Ads integration brings
The enhanced Amazon Ads integration with Singular provides advertisers with measurable performance improvements and deeper campaign intelligence.
Advertisers benefit from:
- Unified app measurement across Singular and Amazon Ads, combining campaign, audience, and creative performance metrics.
- Continuous optimization by feeding Singular’s install and event data into Amazon’s Performance Plus model for lower CPI and CPA results.
- Audience enrichment through Amazon’s first party data and Singular’s in app event insights to drive stronger re engagement and suppression strategies.
- Transparent aggregate reporting with side by side performance visibility across both Singular and Amazon Ads.
- Faster feedback loops that align marketing spend with real user engagement on Android apps.
Together, these capabilities help marketers turn their app measurement signals into actionable growth levers across Amazon’s owned and partner media.
Start today
The enhanced Amazon Ads integration for Android is available now in open beta for all Singular customers.
To get started with the integration contact your Amazon Ads representative.
Singular keeps you ready
This launch again demonstrates the value of having a partner who stays ahead of industry changes. At Singular, we work directly with platforms like Amazon to implement new features the moment they go live. This proactive approach allows your team to stay focused on strategy instead of scrambling to catch up.
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