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Palo Alto, CA, June 13 — For the first time ever, marketers can use the full power of the world’s best LLM AI engines to query every detail of their live marketing campaigns. Singular is announcing a first-to-market integration with Claude, Anthropic’s LLM, with other major AI platforms like ChatGPT to follow. The result is that marketers can simply talk to their massive multi-gigabyte databases with detailed information on campaigns, creative, and conversions, and get all the answers they need.
- Which creatives are showing signs of fatigue?
- Which ad partners are driving the most ROI?
- Which adsets are working best on Meta?
- What campaigns are most effective?
- Which ad partners should I consider dropping?
- Where is my cost per install increasing fastest?
- What ads are most profitable?
Claude first, thanks to Anthropic’s Model Context Protocol (MCP)
This new first-to-market integration is made possible by Anthropic’s just-released Model Context Protocol (MCP), which provides a secure, fast connection between all the AI power in Claude and all the rich data in Singular. MCP is a secure interface protocol: think “USB-C port for AI.” OpenAI is building MCP as well, as are other major LLMs like Microsoft’s Gemini, and Singular will support each as it becomes available.
“Speed wins in marketing,” said Gadi Eliashiv, CEO and co-founder at Singular. “By connecting our analysis-ready data to world-class LLMs, we’re giving marketers a new level of intelligence and agility.”
Ease of use is just as critical as speed.
Most organizations suffer from a “data divide.” They have data that can inform decision-making, but it’s only in a few hands. Or, getting it requires technical skill and specific tools that only a few have. Democratizing access to data by allowing everyone with data privileges to simply ask natural language questions is a game-changer to ensure the entire organization makes smarter decisions and better investments.
No code. No dashboards. No complex queries.
Just plain spoken or typed language.
Thanks to Singular’s Model Context Protocol (MCP) integration, all Singular clients have access to a secure, scalable method for enabling LLMs to interact with enterprise-grade datasets.
Claude can now:
- Access fully unified marketing data across platforms and channels
- Analyze creative-level performance tagged by AI
- Reflect live campaign changes within hours, not days
- Deliver accurate insights using normalized, governance-ready pipelines
It’s incredibly easy to use and marketers can get started in minutes by adding Singular MCP as a data source in Claude’s integrations screen. Once they authenticate, they can simply talk to Claude to access their data. Claude will build charts, comparisons, suggest actions, all based on Singular’s standardized, normalized, and enriched datasets.
The integration is available today, and it’s a first of its kind in the measurement and analytics space.
True ROI, powered by Singular (and now Claude)
Singular unifies cost, attribution, creative, and engagement data to deliver what modern marketing teams need: true ROI. The platform supports over 1,200 data connectors and includes advanced features for SKAN modeling, cross-platform attribution, fraud prevention, and creative performance tracking.
This latest integration builds on Singular’s track record of delivering smarter tools for faster growth.
About Singular
Singular is the only end-to-end marketing analytics platform that uncovers True ROI by unifying cost, performance, and engagement data across every marketing channel. Trusted by growth leaders at LinkedIn, Rovio, EA, and Nike, Singular helps teams optimize smarter, scale faster, and eliminate wasted spend.
