I’m extremely happy to announce that Singular is now an official integration partner of Segment.
Segment is a customer data platform that many companies use to collect and action their customers’ data. When new relevant data comes from any source that a publisher has connected to Segment, they can now push real-time data streams from Segment to Singular.
That could include information such as customer purchases and revenue, mobile events like push notifications, or custom events that developers define for themselves.
Integration: easier than easy?
The integration also enables Segment customers to immediately adopt Singular attribution with almost zero migration effort.
Using Singular attribution is the best way to measure ROI from the campaign level all the way down to the creative level. It also allows you to benefit from Singular’s fraud protection and audience management solutions to boost and optimize your marketing.
The new integration capability is server-to-server, which means that mobile app developers do not need to add code or Singular’s SDK to their mobile apps. In other words, it can be instantly available.
That’s critically important to many customers, because it means no switching costs and no engineering work. Not having to put an extra SDK in your app can also help slim down your install size, shield you from security and privacy concerns, and make your app more stable.
Capabilities: what can you do?
What can Singular customers do with this integration?
In just one example, advertisers can now receive real-time data about purchases that mobile users make via other platforms. That allows Singular to combine this data with details about customer acquisition cost, marketing campaigns, and ad creatives to provide continually updated ROI and customer acquisition cost data for customers, campaigns, and ads.
In much the same way, brands can track results from push notifications such as opens, actions taken after opening, and determine both cost and return of messaging.
And, of course, brands can attribute mobile app installs using Singular’s industry-leading attribution, fraud detection, and audience management tools.
Singular: first mobile attribution company
Singular is one of the first partners for this new integration program, and we couldn’t be happier to offer it to our customers.
For Singular, this is yet another way for us to unify accurate marketing data from an important partner in the mobile ecosystem, which gives marketers more visibility into what they’re doing, and what impact it is driving.
“Our goal at Segment is to allow our customer to quickly and painlessly connect all their data,” says Segment CTO Calvin French-Owen. “Singular is the first mobile attribution company to custom-build their integration using our Developer Center, and we expect great results for Segment customers and Singular customers.”
We’re very happy to be the first to offer this new integration method, and are looking forward to ensuring our customers have a successful and simple integration.
If you have any questions about this, please feel free to contact your customer success manager.