Mobile Attribution
Accurately measure and analyze the impact of your marketing with attribution solutions tailored to your business.
Teams that leveled up with Singular’s next-gen attribution
Don’t settle for half the picture. Get a complete view of ROI and performance
Analyze the impact of every ad dollar by automatically connecting and combining cost data from thousands of sources with attribution data. Gain incremental performance lifts by unlocking granular ROAS at the source, campaign, creative, publisher, and keyword levels.
Unify iOS reporting across all channels
Solve your SKAdNetwork measurement gaps with the industry’s most accurate and comprehensive iOS reporting. Optimize campaigns with 35d cohorts and deduplicated KPIs that accurately report your true marketing effectiveness.
100% Partner Coverage to account for your entire program
In addition to being a fully-certified mobile attribution provider across Facebook, Google, Apple, and more, Singular is the only MMP that has thousands of dual integrations, including campaign data, ad monetization data, audience data, and bid data, to provide marketers with the most complete view of ROI and performance.
The most configurable cross-platform and mobile attribution for reliable measurement and insights
Fully configurable attribution settings for every channel and platform, including touchpoint prioritization, lookback windows, and inactivity windows at the source. Set these at partner and link level to take complete control over how campaigns are attributed. Singular supports more attribution methods than any other provider including customized re-engagement flows, multi-touch tracking (MTA), SKAdNetwork, UTM tracking, website-to-app attribution forwarding, pre-loaded apps and even cross-device attribution.
Ready to level up your growth game?
Powerful linking toolset for universal measurement and seamless user experience
Streamline your tracking across mobile, web, paid channels, organic channels, and owned properties with universal links and QR codes. Optimize user experience with configurable deep links and deferred deep links to ensure personalized onboarding flows and contextual re-engagement. Protect your brand with custom link domains and shortlinks.
Everything you need to drive growth with iOS
The most advanced SKAdNetwork Attribution integrated with industry-leading upper-funnel data aggregation to fill in all your data gaps. Singular’s Unified Solution for iOS offers marketers the complete picture of marketing performance with sophisticated conversion modeling, and the most actionable granular reporting (including cohorts and accurate ROAS).
Fraud prevention designed by the world’s foremost cyber-security experts
Singular’s Fraud Prevention utilizes more prevention methods than any other solution to catch the most fraud and save customers hundreds of thousands of dollars per month. Singular’s Fraud Prevention acts in real-time to block fake impressions, clicks, installs, and conversions before attribution. This alleviates time-consuming reconciliation with partners and ensures fraudsters never get paid.
All your data, delivered to where you need it, in one fully-managed pipeline
Load mobile attribution data, web attribution data, cross-platform tracking, ad revenue, and upper-funnel data like cost, creatives, and bids to where you need it. Singular supports all leading databases including visualization tools like Tableau and Looker, and file based integrations such as S3 and SFTP.
Mobile Attribution FAQ
Mobile app attribution is the process of connecting the install of a mobile app and the user’s activities inside the app to the marketing campaign that led to the installation.
Singular makes these connections by matching an ad view or ad click that happens on a mobile device to the install (or, more precisely, the first session) of a mobile app on that same device.
The Singular SDK/S2S embedded in an app reports to the Singular server whenever the app is opened. If the app is opened on a device unknown to Singular, Singular marks this as an app install and triggers the install attribution process.
In other words, install = the first app open on a new device.
Ad revenue attribution, also known as user-level ad revenue, ties ad revenue (usually on the user level or impression level) to the ad campaign through which the user was converted.
Ad revenue attribution reveals your complete advertising ROI – with the campaign cost, in-app revenue, and ad revenue all in one row.
Go beyond mobile app tracking. Get everything you need to accelerate growth.