Singular allows us to expose data that enables faster and smarter optimizations on our ad campaigns. The reliability and granularity of the data we receive through Singular as well as the flexibility of Singular’s platform to break out performance by geography and other custom dimensions make it an invaluable resource for our User Acquisition teams.
Modern marketers who are managing multiple geographies, each with multiple targeted locations and multiple channels, advertising partners, and marketing campaigns need intelligent and automated help to manage everything.
Singular makes it really easy to test and optimize new channels and see an apples-to-apples comparison between channels in one place…when I set up a new advertising channel, I can go into Singular and select which events I want to map to that channel on my own, without engineering help.
connecting all the dots
It was like that scene in The Wizard of Oz when everything turned to color.