Creative IQ
Go deeper with every ad creative. Tag every creative automatically, surface what’s working at the visual element level, and connect every asset to the cost data and attribution data to calculate true ROAS.
Trusted to deliver the most extensive data, for optimized campaign performance
THE SINGULAR PROMISE
The creative analytics platform built for the AI era
Creative is the highest-leverage variable in performance marketing. The teams who win ship more concepts, test faster, and measure at the visual element level, not just the creative name. Singular’s Creative IQ tags every asset automatically, clusters similar creatives across networks, and ties every variant to ROAS, all inside the platform that already runs your attribution and cost data.
Tag every creative automatically with AI
17 out-of-the-box AI tags identify visual and audio elements across every video and image, eliminating manual tagging and surfacing element-level performance patterns most teams never had time to find.
See creatives next to their performance
Visual reporting puts your videos and images side-by-side with installs, ROAS, CPI, retention, and any custom metric you track. The full picture in one view, not a spreadsheet of file names.
Group identical creatives across networks
Image recognition automatically clusters the same creative running across Meta, TikTok, Google, and beyond, so cross-network performance reads as one creative rather than fifteen disconnected variants.
Connect every creative to True ROAS
Tie your creative performance to cost data from 1,200+ networks and to attribution outcomes. Every variant reports ROAS, not just installs or CTR. Learn more about cost aggregation.
Test faster with deeper granularity
A/B test results sliced by element, audience, geo, and platform reveal which combinations drive incremental performance. Iterate on what works, retire what doesn’t, in days not weeks.
Govern naming so creative data stays clean
Standardized creative naming and automated data governance keep reporting consistent across every team, region, and ad network. Granular ROI reporting depends on names that match.
Smarter Insights.
Faster Growth.
Powered by AI
Free for 14 days. No credit card required.
MARKETING TOOLKIT
Built to make every creative measurable, comparable, and ROI-attributable
The end-to-end attribution and analytics platform. Driving faster growth with smarter ROl insights, powering your team in the age of AI.
OMNICHANNEL MEASUREMENT
Creative Gallery
Browse every creative your brand has run, alongside its performance metrics, in one visual interface. Filter by app, network, hook, format, audience, or any custom dimension. Answer your hardest creative questions faster.
DATA FOUNDATION
AI tagging
Use the AI engine to tag every creative automatically using 17 out-of-the-box AI tags for visual and audio elements. No manual tagging, no inconsistent labels across teams, and pattern recognition the human eye misses surfaces in reporting immediately.
OMNICHANNEL MEASUREMENT
Creative Explore
Drill into creative performance with the most advanced reporting in the category. Slice ROI by tag, format, audience, theme, network, or any custom dimension. Identify which elements drive performance and which are dead weight.
DATA FOUNDATION
Creative clustering
Automatically groups identical or near-identical creatives across networks with image recognition . The same creative running on Meta, TikTok, Google, and elsewhere reports as one cluster, so cross-network creative performance reads as one story rather than fifteen disconnected variants.
OMNICHANNEL MEASURMENT
Custom dimensions and reporting
Segment, aggregate, and structure creative reporting around your business KPIs. Custom dimensions, custom tagging, custom metrics, and visualizations that match how your team measures success, not how a generic tool defaults to measuring it.
DATA FOUNDATION
Creative governance and clean reporting
Standardize creative naming across every campaign, every team, every region. Singular’s data governance keeps creative names consistent so granular ROI reporting actually rolls up. The deeper your granularity, the more your naming conventions matter.
HEAR THEIR VOICES
Our customers say
The ROAS and Retention Analytics reports changed how we evaluate UA. We used to have to pull from multiple places. Now it’s all in one view and we can actually see what’s working.
Günay Azer
Founder
6
Hours of weekly reporting saved
It’s not about whether the other MMPs have less or more features. It’s that when there is an issue, which inevitably happens with any MMP, Singular is very quick to act and figure out a solution with us.
Gus Viegas
Head of Growth
23%
Success rate app installs 7d
When I give the creative team clear, data-backed instructions, we are able to produce better creatives faster.
Wanbing Zhu Andresson
Head of Performance Marketing
2X
Creative throughput
I know that Singular is the best-in-class MMP. We’re confident we won’t fall behind the latest and greatest trends and market needs.
Josh Nadler
Senior Product Manager, Marketing Platform
99%
Reduction in link generation time
Singular helped us save operation costs, define the resources we needed for the migration, and coordinate the team we needed. Which made the migration more than worth it for us.
Sebastian Pontillo
Head of Marketing Technology
60%
ROI in operational costs
Singular has a very technical and knowledgeable team, which is reflected in its level of support and is more aligned with the maturity level of our organization.
Eric Couto
Head of Marketing Tech
32
Apps migrated
There is more flexibility than one might find somewhere else, and also a strong customer service element with keenness to do new things, like with SKAN, or other projects I’m discussing with the team.
Arif Ehsan
Head of Digital Marketing & Loyalty
30%
Spend saved from fraud
GOT QUESTIONS?
Creative IQ FAQ
Creative IQ is Singular’s AI-powered creative analytics suite. It automatically tags every creative asset using image and audio recognition, groups identical creatives across networks, and ties every variant to performance data including installs, ROAS, retention, and revenue. Creative IQ sits inside Singular’s marketing analytics platform, which means creative reporting joins automatically with the cost data and attribution that calculate True ROAS, something pure creative analytics tools can’t deliver because they don’t own the cost or attribution layer.
AI tagging uses image and audio recognition to automatically classify the elements inside a creative asset, things like product type, visual style, dominant color, character presence, audio mood, on-screen text, and call-to-action format. Manual tagging takes hours per creative and produces inconsistent labels across teams; AI tagging happens at upload, with consistent classification across every asset. Singular’s Creative IQ ships with 17 out-of-the-box AI tags covering the most common elements UA teams test against, plus the ability to create custom AI tags and slice creative performance by any tag combination.
Creative clustering groups identical or near-identical creatives based on image, text, or AI tag similarity, then visualizes them side-by-side with performance metrics. This solves a structural problem in mobile UA: the same creative often runs across Meta, TikTok, Google, AppLovin, and other networks under different file names, different campaign hierarchies, and different identifiers. Without clustering, performance reads as fifteen separate creatives. With clustering, it reads as one creative with cross-network performance, which is how your team actually thinks about it.
Standalone creative analytics tools focus on creative organization, library management, and tagging. They don’t own attribution data, and they don’t pull cost data from ad networks, so the ROAS calculation they show either depends on a separate MMP feed or is approximated rather than measured. Creative IQ sits inside the platform that already runs your attribution and pulls cost data from 1,200+ networks, so creative performance reads as True ROAS automatically. One platform, one source of truth for creative, cost, and conversion.
Yes. Creative IQ inherits Singular’s full attribution and cohort metrics, so creative performance reports against installs, ROAS, retention, IAP revenue, ad revenue, LTV, and any custom event you track. The same creative variant gets evaluated on the metric that actually matters to your business, not just the easy proxy metric. For ad-monetized apps especially, this is the difference between a creative that looks like it’s working and one that’s actually profitable.
Creative IQ supports element-level A/B testing across visual style, audio, on-screen text, format, length, audience, geo, and platform. Results slice by any tag combination, so you can ask questions like “do videos with on-screen text outperform without, in our gaming vertical, in Tier 1 markets?” and get an answer in minutes. Iteration cycles compress from weeks to days because the analysis happens automatically as performance data flows in.
Yes. Creative IQ pulls creative assets and performance data from every ad network Singular integrates with, including Meta, TikTok, Google, AppLovin, Unity, ironSource, and the long tail of mobile ad networks. Cross-network creative reporting works out of the box because the same partner integrations that power Singular’s cost and attribution data also pull creative metadata.