Tenpo reaches 60% ROI in operational costs in less than a year

Tenpo first began in 2020, becoming the first and only company in Latin America to invest in a disruptive financial model. As a CMF (Financial Market Commission) licensed fintech company, Tenpo’s goal is to democratize finances for its community with a secure, transparent, and personal approach. Quickly after launching, Tenpo acquired their first 100K users, and after 4 years of growth and innovation, Tenpo has added a full suite of financial services to their app, allowing users to have a limitless account balance, make purchases, deposit salaries, transfer money, withdraw cash from ATMs, invest, and much more.

As with many fintech apps, Tenpo’s product lines grew rapidly to provide a diversified range of services to users, creating a centralized tool to help with all financial needs. With the addition of more product lines, Tenpo’s marketing team was left with a lot of conversion events to track and a cross-device flow that made it complicated to attribute the entire user journey.

Tenpo did not have access to cost aggregation with its previous MMP. While Tenpo recognized there were benefits to having a unified attribution and cost aggregation solution, they would hae had to increase their contract price to add cost aggregation and analytics. With Tenpo’s MMP operating costs already high they couldn’t rationalize paying more. There was always an additional fee to access key features that addressed Tenpo’s challenges.

Tenpo’s contract cost-to-value ratio was the motivation the team needed to start evaluating new MMPs.

The evaluation took some time and in the end, the Tenpo team clearly saw migrating to Singular would result in cost savings, more features and functionality, and a dedicated team to support its needs and growth goals.

While with their previous MMP, key features required for Tenpo’s growth were gated behind additional costs and upsells that eventually proved to be too costly for the actual value provided. With Singular, Tenpo unlocked access to features like cost aggregation, granular ROI, cross-device reporting, a streamlined data pipeline and more – which to Singular are tablestakes for a marketer’s growth and shouldn’t come as a surprise cost.

As an added bonus, Tenpo quickly recognized the upleveled support from Singular would be a game changing differentiator that wasn’t originally on the list of requirements. “One of the biggest differentiators of Singular versus other MMPs is the dedication of the customer success managers and solution engineers and the sense of urgency they have when we need something. It is a huge advantage.”

Migrations are often a perceived barrier for those that aren’t happy with their MMP, due to costs and data loss. The Tenpo team understood that while their migration would require some resources and internal coordination with with Singular, migration would be a short term pain for long term value and cost benefits. Singular immediately set the migration in motion with a thoughtful plan, a hands-on partnership, and more affordable contract pricing that bundles features and focuses on growing with Tenpo’s business.

“We split the implementation into two phases. First we pushed the front end implementation, then we executed the backend integration, and we finished successfully with the help of Singular Support Team.”