Scrambly scales ad spend 5× with Singular

Scrambly was founded in 2022 by Alexander Hrankin and Illia Frantsevskyi as a shared vision to build a performance-driven platform from the ground up.

Before starting Scrambly, Alexander served as Director of Strategic Partnerships at MAF, bringing a strong foundation in mobile advertising and growth strategy. He teamed up with Illia, a seasoned software engineer and product enthusiast. After weeks of focused collaboration, Scrambly officially launched in August 2022.

To fuel the next stage of growth, they secured early backing and mentorship from the co-founders of MAF — a key moment that helped turn vision into momentum.

Since then, Scrambly has grown fast—expanding its team, scaling partnerships, and continuously raising the bar for performance and service for advertisers.

As Scrambly expanded, the team needed a reliable way to invest their ad spend in order to achieve the highest impact. The lack of clear attribution made it harder to scale efficiently and confidently allocate budget to the best-performing channels.

Scrambly aimed to grow revenue while ensuring their marketing investments were distributed efficiently across the highest-performing channels.

With Singular, Scrambly realized the visibility and control they needed to scale effectively — with Singular providing accurate attribution, multi-channel insights, and data that delivered the confidence for Scrambly to invest in more high-performing campaigns. Singular enabled Scrambly to optimize spend, improve ROAS, and grow faster with cleaner, more actionable data.

Scrambly’s goal is to become the leading global platform for rewarded user acquisition — an alternative to the App Store and Play Store for discovering new apps. As they expand in to new geos and continue their global scaling reach, they are excited to work with Singular to achieve their objectives.