Posthaus boosts performance and ROI with Singular’s Audiences
Brazilian fashion retailer achieves 7% cost reduction and revenue growth using Singular’s advanced audience segmentation
About Posthaus
Posthaus is a prominent player in Brazil’s competitive fashion retail market, focusing primarily on women’s clothing. With a strong emphasis on mobile commerce, the company utilizes Singular as its partner to optimize its app performance and user acquisition strategies.
Long before it was commonplace, Posthaus brought fashion in new sizes and truly included Plus Size women in fashion. They make fashion accessible to everyone by offering affordable modern fashion pieces in all sizes.
The Challenge
Posthaus needed a way to segment and target users likely to make larger and more frequent purchases while reducing the costs associated with install campaigns. In addition, Posthaus wanted to increase their revenue share while optimizing on all the data they were using.
Another challenge was their lack of a comprehensive view of campaign performance across different platforms, particularly for iOS and Android users.
As Posthaus sought to expand its mobile presence, the company faced several key challenges:
- Identifying high-value users
- Optimizing ad spend
- Cross-platform performance analysis
Why Choose Singular
Singular provided Posthaus with their powerful Audience management tool, which enables them to effectively and easily segment and target the right users and address their challenges head-on:
- Advanced user segmentation
Singular’s Audience tool enabled Posthaus to create custom cohorts based on specific criteria such as purchase frequency, revenue thresholds, and platform usage.
- Cross-platform data integration
- Singular’s platform enabled Posthaus to compare campaign performance across Google, providing valuable insights for budget allocation.
- Automated audience management
- Singular’s Audience tool facilitated the automatic upload of audience data to advertising platforms, streamlining the targeting process.
Posthaus utilized Audiences capabilities to optimize their targeting and campaigns in key ways that drove their success:
- Custom audience creation
- Posthaus defined high-value users as those with more than three purchases in the last three months and 5x revenue in the same period.
- Platform-specific targeting
- Separate strategies were implemented for Android and iOS users, acknowledging each platform’s different user behaviors and values.
The Result
Reduce user acquisition costs compared to previous campaigns by 7%
Increase 30D revenue ROAS by 12%
Increase LTV ROAS by 13%
Increase revenue by 5% for 30D installs
Improved targeting efficiency, particularly for high-value android users who showed higher average purchase values
Future Vision
With Singular’s support, Posthaus continues to grow in the competitive Brazilian fashion e-commerce market, driving user acquisition and revenue through its mobile app.
Additional Resources
Ready to futureproof your growth?