Eightpoint migrated 30+ apps to Singular for improved attribution accuracy

Eightpoint is a product and technology company creating high-scale, user-first digital experiences—from browsers to mobile apps. They build smarter systems, faster growth engines, and future-ready ecosystems that last. Eightpoint’s team trusted by millions, and loved worldwide.

Managing a portfolio of 30+ apps across lifestyle, health, productivity, and utilities verticals, Eightpoint’s mobile team needed granular attribution data to make profitable user acquisition decisions. Instead, they found themselves wrestling with fundamental measurement problems that undermined every campaign optimization.

The challenges ran deeper than missing data points with their previous MMP unable to deliver source-level data, while granular campaign data was virtually nonexistent.

“We just didn’t have correct attribution.”
Attribution would change randomly mid-user journey, with multiple sources claiming the same install. Their previous MMP struggled to give them a clear answer to solve the problem around why this was happening.

Even starker for the team was visibility, or lack thereof, with their Meta integration: Eightpoint had “absolutely no visibility for any Meta campaigns at all” in their previous platform, making it impossible to scale on Facebook and Instagram with confidence.

Eightpoint’s migration and implementation centered on three areas where data quality had broken down: attribution granularity, Meta visibility, and tracking continuity across both performance and brand.

When technical challenges arose, Jessica and Jennifer praised the team for having answers rather than confusion: “Andrew, Renzo, and Travis from the Singular onboarding team provided immediate responses to technical questions and created support tickets for complex issues without delay. They knew the answer to almost everything that we could have asked.”

97% attribution accuracy and granular creative insights

Within weeks of migration, source-level attribution accuracy significantly improved, providing the reliable foundation Eightpoint needed for optimization decisions.

More significantly, the team gained access to attribution granularity they’d never experienced. Where their previous MMP struggled to match traffic at the source level, Singular delivered campaign, ad set, and creative-level attribution data consistently, enabling Eightpoint to scale what works and eliminate what doesn’t.

The operational impact extended beyond accuracy metrics, with Jessica estimating the platform saves her approximately 6 hours per week in data analysis and troubleshooting time. Plus, the confidence in Singular’s tracking eliminated the constant need to investigate data discrepancies and attribution gaps.

Unified brand and performance marketing

Beyond performance marketing improvements, Singular enabled Eightpoint to integrate their new brand marketing initiatives into the same measurement framework.

The branding team now has tracking links set up through Singular, allowing Shaw’s UA team to see incremental traffic from brand campaigns alongside paid performance data.

This unified view transformed daily reporting workflows:

The team now operates with what Lambert describes as “straightforward and easy to interpret” data, enabling faster optimization decisions and more confident budget allocation across channels and verticals.

With 30+ apps now running on Singular, Eightpoint’s next focus is revenue attribution at the creative level and understanding exactly which ads drive the highest-value users across their portfolio.

When asked what she’d tell other marketers considering a switch to Singular Jennifer had this to say: