Singular powers marketers to grow faster by uncovering accurate, granular, and timely ROAS insights with next-gen attribution. Leading marketing teams from LinkedIn, Rovio, Microsoft, Lyft, Doordash, EA, Lessmore, and more rely on Singular to combine their mobile attribution with industry-leading cost aggregation, including thousands of integrations, easy set-up, and accurate and flexible analytics.
Appvertiser, on the other hand, specializes in performance marketing execution services that help app developers drive growth to their apps. Their team of qualified growth marketers uses effective strategies to target the right audiences and employs a wide range of services, including competitor and marketplace analysis, to make data-driven decisions.
A top free-to-play strategy game faced a significant challenge in driving growth in a dynamic environment that required adaptability to real-time analysis of results. To lower CPIs in their paid campaigns for T1 markets and increase their App Store conversion rate and positive ROI, the client needed a marketing strategy that included precise marketing efforts on both organic and paid platforms and channels. Compelling creatives were also required to enhance overall campaign performance.
Additionally, the client required a mixed strategy for both volume and revenue to ensure sustainable growth. With so many variables at play, the client needed a comprehensive solution to help them navigate the complex landscape of app marketing and achieve their growth goals.
Appvertiser + Singular = Success
Appvertiser and Singular worked together to test multiple creatives per week, focusing on the top-performing ones that matched the client’s goals. They made data-driven decisions to optimize their ad campaigns, and Appvertiser’s strategic approach centered on a deep understanding of the most relevant CPIs, ad frequencies, and channel selection. This ensured that the right audiences were targeted with accurate awareness of the current trends, resulting in exceptionally positive conversion rates and ad comment sentiment.
By taking advantage of Singular’s features, the partnership significantly improved Appvertiser’s ability to execute a successful creative testing strategy: running the tests, analyzing the results, and optimizing the campaigns. Appvertiser ran two campaigns with different objectives and winning creatives: one for volume and one for revenue.
Singular was perfect for combining both by supporting the creative analytics process during the ad campaigns and the users’ attribution afterward. They were very responsive and provided helpful support during the process, making it easy to collaborate with them.
In just one month, Appvertiser and Singular achieved remarkable success for this top free-to-play strategy game:
Up to 7 creatives tested every week.
CPI for Google decreased 30%.
1.6x increase in total ranking keywords on the App Store.
1.6x increase in CVR on the App Store.
Top 5 tips for creative optimization
1. Collaboration is key
Collaboration between different agencies or departments is vital for success. Before starting the optimization process, ensure all stakeholders are aligned on the goals, target audience, and messaging. Working together helps create a unified vision so everyone is on the same page.
2. Leverage data-driven insights
Use data analytics to track user behavior and gain insights into what works and doesn’t. This can help optimize campaigns in real-time and make informed decisions about what changes to implement. Using data, you can create more personalized and effective campaigns that resonate with your target audience.
3. Test, test, test!
In digital growth marketing, testing is essential for optimizing creative content. A/B testing different versions of ads, landing pages, and calls to action can reveal what resonates best with the target audience. By constantly testing and refining your campaigns, you can improve your ROI and ensure that your campaigns are always effective.
4. Explore creative strategies
Creativity is a crucial aspect of digital growth marketing, and it’s essential to be bold and innovative. Experiment with different formats, visuals, and messaging to stand out from the competition and capture the audience’s attention. By taking risks and trying new things, you can create memorable and effective campaigns.
5. Continuously monitor and adjust
Optimization is a process that requires ongoing monitoring and adjustments. Regularly track campaigns and adapt as needed to improve performance and drive growth. By staying on top of your campaigns and making real-time adjustments, you can ensure that your campaigns are always optimized for maximum effectiveness.
Appvertiser and Singular have successfully collaborated to improve ad performance through creative optimization. Both companies are proud to have worked together and believe that collaboration is critical to achieving outstanding results for clients.
What is Appvertiser?
Appvertiser is a performance marketing company that helps app developers achieve growth through tailored campaigns and effective strategies. Our skilled growth marketers are committed to delivering exceptional ROI and user acquisition results for our clients. For more information, visit appvertiser.io
What is Singular?
Singular powers marketers to drive fast growth by uncovering accurate, granular, and timely ROAS insights with next-gen attribution and analytics. Leading marketing teams from Lessmore, LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more rely on Singular to get a complete view of their marketing performance and ROI. Singular is the solution to drive faster growth for your apps by combining mobile attribution with the industry-leading cost aggregation, including thousands of integrations, easy set-up, accurate and flexible analytics, plus automatic loading directly into your BI tools. For more information, visit singular.net