TikTok iOS real-time reporting is here (and it runs on Singular)

TL;DR

• TikTok has launched iOS Real-Time Reporting
• This offers near-instant conversion insights, right in TikTok Ads Manager
• It’s powered by multiple conversion signals, including modeling by MMPs like Singular
• No setup or configuration required for most advertisers using Singular
• Faster data = smarter decisions for iOS campaigns

TikTok just made measurement for iOS campaigns significantly better: quicker, more accurate, and designed for compatibility with Smart+ to maximize campaign performance.

If you’re a performance marketer running campaigns on TikTok, here’s the update: TikTok is now offering iOS Real-Time Reporting directly in TikTok Ads Manager. This means you can get near-instant access to conversion data for iOS users without waiting days for SKAN postbacks.

iOS Real-Time Reporting unlocks access to goal-based bid strategies like Revamped Cost Cap and Target ROAS, and enables measurement for both brand impact and performance results.

The good news: 

If you’re a Singular customer, you’re already plugged in.

iOS Real-Time Reporting: what changed?

Previously, TikTok had an “ADC toggle” for Advanced Dedicated Campaigns. That’s gone. Now, ADC is just the standard infrastructure for iOS campaigns when advertisers have conversion matching enabled via their MMP.

iOS Real-Time Reporting pulls conversion data modeled by Singular directly into TikTok’s UI. 

So instead of waiting for delayed SKAN data or bouncing between platforms, you get fast, granular insights … right where you’re running your campaigns.

And, you get consistency between your MMP data and TikTok Ads dashboard, so fewer questions about which data is right.

Why this matters

Real-time insight means you can do real-time optimization. That means better creative, higher performance, and greater ROAS.

With iOS Real-Time Reporting:

• You can make campaign decisions faster
• You get visibility into performance at the ad group and creative level
• You can use advanced bidding strategies like Target ROAS with more confidence
• You break free from SKAN’s delays, constraints, and limitations

Think faster, clearer, and significantly more actionable.

You’ll also get deeper insights from multiple metrics on TikTok:

• Conversions
• Cost per conversion
• Conversion rate
• Conversions by conversion time
• Cost per conversion by conversion time
• Conversion rate CVR) by conversion time
• Results
• Cost per result
• Result rate CVR
• Results by conversion time
• Cost per result by conversion time
• Result rate CVR) by conversion time

Even better, for most Singular clients, no setup is required. If you’re already using MMP modeling, this just works.

What you need to do

If you’re already using Singular, probably nothing. (But if you’re not sure, just check with your Singular rep.)

TikTok and Singular are tightly integrated on this, and TikTok is surfacing MMP-modeled data directly from Singular. That means better data, better alignment, and better performance without waiting around for postbacks.

Bottom line

TikTok iOS Real-Time Reporting is live. It runs on Singular.

It unlocks faster feedback loops, better optimization, and improved campaign performance. And it requires zero extra work for most advertisers.