Singular joins TikTok For Business Marketing Partner Program

By Susan Kuo February 1, 2021

Singular is pleased to announce that it has been named an official marketing partner in the TikTok For Business Marketing Partner Program, which helps connect advertisers with trusted technology providers who can help them find scaled success on TikTok.

Singular leads the marketing analytics industry in providing unified marketing data, attribution and analytics for fast-growing mobile-focused brands, and TikTok is the leading destination for short-form mobile video and the fastest growing channel for brands to connect with their customers.

Thanks to this new certification, marketers can be certain that Singular can accurately and completely measure, manage, and optimize their TikTok advertising campaigns.

Singular has been tracking the growth of TikTok for years, including the massive jump in TikTok ad spending by Singular customers in 2019 plus continued fast growth in 2020. The huge success of TikTok in creating a new place for visual storytelling offers equally huge opportunities for brands to reach out to consumers. The TikTok Marketing Partner Program ensures that they can do so in a privacy-safe and manageable way.

“Singular delivers insight that optimizes billions of dollars of marketing spend and TikTok has clearly emerged as the biggest disrupter of 2020 and rising to the Top 5 best performing media channels” says Singular COO Susan Kuo. “We’re incredibly pleased to become part of the TIkTok Marketing Partner Program and look forward to working with their team to expand our partnership and provide marketers with advanced measurement capabilities”

Scaling effectively is often a challenge for marketers.

That’s why TikTok created the Marketing Partner Program. It connects advertisers with trusted technology providers like Singular who can help them find scaled success on TikTok. Singular has a proven track record of helping advertisers create, target, and measure ad campaigns on TikTok, and we’re doubling down on enabling even better opportunities for our customers in the future.

Accurate measurement matters. So does privacy.

Doing both is critical to marketing success. Singular’s inclusion in this program is an indicator that TikTok sees Singular as a trusted partner, and we’re looking forward to providing additional services and support for advertisers who want to tell their stories on the TikTok platform.


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