Content
Stay up to date on the latest happenings in digital marketing
Summary
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Embrace Advanced Dedicated Campaigns (ADC): TikTok's ADC is now automatically active for most advertisers using Mobile Measurement Partners (MMPs) with probabilistic matching enabled, allowing for streamlined campaign management and real-time performance insights without manual setup.
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Leverage Enhanced Measurement Alignment: The integration of ADC with MMPs like Singular minimizes data discrepancies, providing a cohesive view of campaign performance and facilitating quicker decision-making for optimization and budgeting.
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Stay Ahead in Privacy-Conscious Marketing: As platforms increasingly adopt privacy-safe measurement methods, marketers should prioritize strategies that align with these trends, ensuring compliance while maximizing ad effectiveness in a rapidly evolving digital landscape.
TL;DR
- TikTok has made Advanced Dedicated Campaigns (ADC) the default for most advertisers
- ADC is also on by default from the Singular side
- This improves measurement alignment and reduces data discrepancies between TikTok and Mobile Measurement Partner reporting
- No setup or configuration changes are required for most Singular clients
What is it?
TikTok recently made a significant change that every performance marketer running iOS campaigns should know about.
TikTok’s Advanced Dedicated Campaigns were originally designed for iOS users who opted out of tracking. ADC allowed advertisers to continue optimizing performance and measuring results by using modeled conversions from probabilistic matching via MMPs.
This is a privacy-safe statistical method for measuring advertising results.
Now TikTok is making this the default for all advertisers who have probabilistic matching enabled.
TikTok & ADC: what’s changing?
If probabilistic matching is turned on, ADC is now automatically active in TikTok Ads Manager.
That means:
- No manual setup is required for ADC campaigns
- Data from probabilistic modeling flows directly into TikTok
- TikTok will reference measurement from Singular to minimize data discrepancies
This new structure ensures strong measurement alignment between TikTok and your MMP, providing clearer insights and more consistent reporting. While Singular’s data is modeled independently, ADC is designed to maintain close synchronization with TikTok’s native reporting for a cohesive view of performance.
Why this matters
TikTok’s update is a smart move for performance marketers and measurement partners alike.
By aligning ADC with MMP-based modeling, TikTok is promoting a transparent and consistent approach to iOS campaign measurement. It ensures advertisers can continue to analyze results accurately while keeping user privacy intact.
For most Singular clients, this change requires no action. The required setting is already enabled by default, meaning most advertisers are already benefiting from ADC automatically.
(If you’re not sure if it’s on for you, just ask your support representative.)
This update is also smart for marketers, since you’ll now get your TikTok advertising campaign results in near real-time, rather than delayed by however long SKAN/AAK takes to report analytics. That will help you make quicker decisions on optimization, budgeting, allocation, and creative.
Current status: all systems go
ADC campaigns using probabilistic matching are live and fully supported.
TikTok is working closely with measurement partners, including Singular, to ensure advertisers have accurate performance data and clear guidance on best practices.
The bigger picture
TikTok’s decision to make ADC automatically on for most MMP clients is part of a broader trend: platforms and measurement partners are working together to deliver more aligned, privacy-conscious attribution models.
For advertisers, this means less complexity and more confidence in campaign performance data. For TikTok and Singular, it strengthens the shared goal of providing marketers with a unified view of their iOS results.
The bottom line
If you use Singular and have probabilistic modeling enabled, you are already running ADC campaigns on TikTok.
This update simplifies campaign management, improves data alignment, and helps maintain reliable performance measurement on iOS.
