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Summary
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Unified Measurement for Enhanced Insights: Leverage Singular's capabilities as the only mobile measurement partner in the tvScientific by Pinterest Certified Measurement Partner Program to gain a comprehensive view of customer journeys across CTV and mobile, allowing for more informed decision-making and campaign optimization.
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Integrated Campaign Performance Analysis: Utilize the integration of CTV exposure data with mobile and web outcomes to measure, compare, and optimize the performance of CTV campaigns alongside other channels, ensuring a cohesive strategy that drives growth.
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Embrace Omnichannel Strategies: As CTV becomes a key growth channel, marketers should adopt unified, unbiased omnichannel measurement to capture accurate performance metrics and enhance ROI, facilitating strategic adjustments based on a holistic understanding of consumer interactions across platforms.
Singular as the first MMP program participant
Singular has been named a launch partner in the new Certified Measurement Partner Program from tvScientific by Pinterest, and we are the first and only mobile measurement partner (MMP) in the program.
The program recognizes measurement providers that meet tvScientific by Pinterest’s standards for accuracy, transparency, and performance across Performance TV campaigns. We are thrilled to be a part of this amazing prgram, and excited about what it means for advertisers investing across Connected TV (CTV) and mobile.
Why this matters for CTV advertisers
CTV has become a core growth channel, but it rarely lives in isolation. The same customer who sees a streaming ad also engages on mobile and web, and when those channels are measured separately, marketers are left reconstructing performance after the fact.
That is the gap Singular closes. We unify spend, exposure, and outcomes across CTV and mobile into a single source of truth, so advertisers can see the full journey instead of fragments of it. With tvScientific by Pinterest’s measurement feeding into Singular’s cross-device attribution and cost data, CTV campaigns become measurable, comparable, and optimizable alongside every other channel in the mix.
This partnership amplifies that value. Advertisers running Performance TV through tvScientific by Pinterest can bring those signals into Singular’s unified view, connecting what they spend, what drives action, and what actually grows the business.
Read the full announcement in the official press release, and explore the broader ecosystem on our partner integrations page.
See unified CTV and mobile measurement for yourself
Discover the value Singular brings to mobile measurement, now extended to CTV, and to true, unbiased, unified omnichannel measurement. Book a demo today to see what real unified, unbiased, omnichannel measurement can do for your business’ ROI.
FAQs
What is the tvScientific by Pinterest Certified Measurement Partner Program?
It certifies measurement providers that meet tvScientific by Pinterest’s standards for accuracy, transparency, and performance across Performance TV campaigns. For advertisers, it means a trusted way to measure CTV outcomes alongside the rest of their media.
Is Singular the only MMP in the program?
Yes. Singular is the first and only mobile measurement partner in the program at launch. Advertisers can connect CTV exposure directly to mobile and web outcomes inside a single measurement platform, rather than stitching channels together after the fact.
What does this partnership mean for my CTV campaigns?
It closes the gap between CTV and everything else you run. tvScientific by Pinterest’s deterministic measurement feeds into Singular’s cross-device attribution and cost data, so you can compare CTV against every other channel, understand its real contribution to growth, and optimize spend from one unified view instead of siloed reports.
Matt Hyder
Matt Hyder is the Director of Product Marketing at Singular. He's a storyteller, go-to-market strategist, and once upon a time ... an opera singer.
