Singular closes $30M funding to accelerate innovation for growth marketers

Since founding Singular in 2014, we’ve focused on solving the data challenge for marketers. And it’s only gotten tougher.

Five years ago when we came up with the idea for Singular, there were 150 marketing technology tools. Today there are almost 7,000, and the average enterprise uses more than 90 martech tools, each with their own datastream. The marketing technology landscape has exploded, and thanks to new devices, new data points, and new marketing KPIs, the amount of data being thrown at marketers is simply overwhelming.

We’re incredibly fortunate to be the first to truly solve this challenge, and are becoming the de facto leader of the marketing intelligence space.

Today I’m excited and humbled to announce we’ve raised $30M in series B funding led by Norwest Venture Partners. We’re really happy to also have the full support and participation of all our previous investors, including General Catalyst, Method Capital, Telstra Ventures, Translink Capital, and Thomvest.

This past year has been one of the most exciting years of my professional life, and I’m so proud of what our team has accomplished. Just in the past year, we’ve:

• Hosted an amazing experts-only marketing event: UNIFY
• Acquired a company and fully integrated its team and technology
• Onboarded some of the best brands and smartest marketers in mobile to our attribution product
• Measured over a trillion events for marketers
• Optimized over $10B in clients’ marketing spend
• Doubled our global team
• Opened offices in London, India, Japan, and Korea alongside our existing home bases in Tel Aviv and San Francisco
• And lastly, continued on our aggressive growth path and achieved more than 100% revenue growth

But in reality, we’ve barely scratched the surface of what is possible.

We have a really big vision for how Singular can help marketers unify their data, optimize for growth, and get timely, intelligent insights to guide data-driven decision making. It’s really about the entire organization.

CEOs need to align their teams to common goals and build in accountability. CMOs have to drive profitable growth with data. CFOs have to allocate capital effectively. VPs of growth need to define and execute growth strategies. UA managers and performance marketers need to test new channels, maximize efficiency, and attribute growth results to marketing inputs. And BI analysts need clean data in standardized formats to ingest into corporate systems.

The common denominators?

Trustworthy data. Accurate measurement. Actionable intelligence. And there’s so much room for Singular to help.

We start by enabling marketing science. We know that there’s always going to be art to marketing. That’s the heart of what marketers do: the right words, the right images, the right feel.

The brain, however — the marketing science — tells marketers what resonates, what engages, and what ultimately drives action.

To drive the science of marketing, companies build their best-of-breed tech stacks, choosing from thousands of marketing solutions and/or marketing cloud providers. But no matter how you’ve built your tech stack, connecting it is not easy.

This is where Singular comes in.

Singular integrates with your tools of choice. By unifying marketing data from more than 2,000 global marketing and advertising partners, and combining upper-funnel marketing data with bottom-funnel conversion, attribution, and customer data, we provide the much needed standardization and insights marketers need. The result is marketing science.

That includes processing data in any format, and partnering at the deepest levels with Facebook, Google, Apple, and all of the other key marketing partners, as an MMP. We’ve worked hard to ensure our customers can finally achieve marketing’s holy grail: all data, standardized, accessible, and actionable, at their fingertips.

We’ve had a great start.

We’re honored to work with some of the smartest brands in the world. I truly cannot say how much I appreciate our customers. They’ve taught us so much about what marketers need, and about how marketing is evolving as a discipline.

I thank you for being part of our journey, and I’m giving you fair warning: expect significantly more innovation and excellence in the coming months and quarters. We’re going to use this funding round to give you tools that enable your greatness, and we have some amazing plans to make that happen. Please continue to be in touch with us. Your insights and your feedback guide our roadmaps.

I also have to express appreciation for our investors. They fuel our fires, and they are not just sources of capital. They truly get it. We’re so impressed with our investors. They’ve learned everything there is to know about our business, and they’ve surprised us with how smart their insights are. Thank you for partnering with us.

Last but not least: the Singular team has earned this.

You’ve worked late, worked weekends, worked holidays, (and worst of all, worked for me!) … all in pursuit of a dream and a goal. We’ve accomplished many things, and now we’re getting major reinforcements. Thank you for being part of the journey. We really are a Singular family, and I am so thankful for each and every one of you.

I couldn’t be more proud of the team, and we couldn’t be more excited for what the future holds. Thank you for your support throughout the years.

Now, we’re turning our eyes to the future. We have some amazing new projects we’re working on that we can’t wait to unveil, and I’ll make sure to be in touch when we’re ready to talk about it.

If you’re not currently a Singular customer, click here to find out what you’re missing. If you are, thank you!

And… expect great things.