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Singular selected as a finalist for App Growth Awards 2020

By Barbara Mighdoll December 1, 2020

We are beyond pleased to share that Singular has been selected as a finalist for the App Growth Awards 2020 in the App Analytics Platform category.

The App Growth Awards are presented by App Promotion Summit, and include finalists such as App Annie, SensorTower, MoPub, and much more in 20 categories, including app store optimization, innovation, engagement, data, and analytics. There are also categories for best campaigns on Facebook, Google, Apple Search Ads, Snap, and TikTok.

Singular is nominated in the analytics category, where the award is given to “the mobile analytics, app analytics, ad tracking and attribution platform that has delivered the most value and understanding of big data analytics in the past 12 months.” It’s a broad category, but we’re happy to be part of it.

“Our international panel of 20 expert judges whittled down over 250 submissions from around the globe to 62 finalists in 20 different categories,” App Promotion Summit says. “The vast array of entries from a myriad of companies highlights the growing size of an increasingly sophisticated app growth ecosystem.”

One thing we’re particularly proud of in 2020?

Singular built the industry’s first-to-market support for SKAdNetwork, Singular SKAN, making it scalable, simple, and seamless for mobile marketers.

As you know, MMPs are designed to provide unbiased third-party measurement of your mobile marketing efforts. Up to now, much of that promise was facilitated with the aid of mobile ad identifiers like Apple’s IDFA on iOS and GAID (Google’s Advertising ID) for Android. Moving forward, we face a significant challenge: finding new ways to keep that promise and help marketers optimize their campaigns … while preserving end-user privacy. Singular is leading that charge, and it’s great to see even more external validation of that effort.

There’s been a lot going on in 2020, but one other thing we’re thankful for is the opportunity to deliver class-leading fraud prevention for mobile app marketers. This has been a game-changer for clients who have literally saved six figures, and as we see massive new sources of potential fraud opening up, we’re continuing to innovate on this front.

There’s a lot of change coming, but marketers have dealt with change before, and we’ll continue to deal with it in the future. Based on what we’ve already shipped and are continuing to deliver, we have no fear that mobile marketers will continue to be able to get smart insights for out-sized growth.

Huge thanks to the App Promotion Summit for recognizing Singular as a finalist. Ultimately, the only reward we seek for our efforts is the continued success of our clients.

But it’s always nice to get a pat on the back once in a while too.

 

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