New from Singular: Localized Currencies, Multi-Language Support and API Filters
From San Francisco to Seoul, mobile marketing data teams across the globe are tapping into the power of Singular to draw the richest possible insights from their mobile app data. With our worldwide mobile app marketer user base growing fast we’re launching new features to ensure Singular adapts to your local market, no matter where you are. These new features make analyzing your iOS and Android mobile app data more powerful and informative.
Localized Currencies for Mobile App Analytics and Data
The Singular analytic solution now supports automatic currency conversions for over 180 world currencies. Just tell us your preferred currency for your mobile analytic instance, and we’ll display your analytics platform dashboard metrics accordingly.
The currency conversion rate is calculated in real-time based on the specific day your mobile app spend and revenue are reported in your data. When you load monetary metrics — for instance, total spend in the past week — each day’s spend is converted based on that day’s conversion rate, instead of using a multi-day average or today’s current conversion rate, which can reduce accuracy
You can also see your ad spend in its original currency in the mobile marketing analytic tool, as reported by your ad partners, alongside your converted metrics, by selecting the following in your reports builder in the dashboard:
Dimensions > Original Currency: Displays the original currency used by a particular ad partner, as it appears on your bill (e.g., USD, EUR, JPY).
Metrics > Original Cost: Displays cost amount in the original currency used by your ad partner, prior to any currency conversion.
Please contact your Singular mobile analytics account manager or Singular Support if you would like to change the default currency for your dashboard.
凄い! Singular is no longer an English-only mobile marketing analytics platform. You can now display your dashboard in multiple languages, starting today with Japanese and Korean, with many other languages to follow.
You can change your dashboard’s language by clicking the flag icon in the upper right hand corner of your screen and selecting your preferred language from the dropdown.
Not seeing your preferred language? Let us know and we’ll work with you to get your requested language live.
Singular API Filters
With API Filters, you can can now query Singular’s API with far greater precision to get back just the data you need.
Previously, responses from the Singular API required additional parsing to isolate performance metrics per source or per country. Now, just pass filter parameters into your queries to get back granular data down to the app, source, platform or country-level, or any custom dimension you’ve configured in Singular.
For example, say you’d like to power an internal interface that aggregates your marketing performance across social ad channels. Simply append the source parameter to a Singular analytic platform API query and include the names of any relevant social channels:
Check out our how-to guide on API filters, our API documentation or contact Singular Support to learn more about Singular API Filters.
As always, let us know if you have questions or feedback!
We’ll be onsite at Mobile World Congress in full-swing this year. Relax and recharge with us at our booth located right outside Hall 8.1. Contact us to schedule a meeting.