Our mission is to deliver the best marketing analytics platform to ensure that our customers can not only do their job – but excel at it
FOUNDED IN
2014
Singular was built by three founders between couches in Tel Aviv and Palo Alto
TRACKED SPEND
$10 billion
The best marketers in the world trust Singular to track their marketing activity
INTEGRATION PARTNERS
2000+
Singular’s integrated with over 2000 partners out of the box and is adding more every day
Marketers can’t access the data they want and need, which means they aren’t as successful as they could be. We’re on a mission to help them take back control of their data so there’s nothing standing in the way on their path to success.
Gadi Eliashiv
CEO & Co-Founder
Leadership Team
Our executive team is comprised of industry experts, bringing years of experience in mobile, marketing and analytics

Gadi Eliashiv
CEO & Co-Founder
Gadi started programming his own software at the early age of 12 and eventually led a team of technologists for 8200, the most elite intelligence unit of the Israeli army. Prior to Singular, Gadi was Head of Research at Onavo, a mobile analytics company acquired by Facebook in 2013. When not coding or focused on all things Singular, Gadi has been known to enjoy particularly dirty martinis.

Susan Kuo
COO & Co-Founder
Susan has an extensive background in mobile ad tech, analytics and gaming. Prior to Singular, Susan held senior leadership roles at Onavo and InMobi. Susan is an active member of the mobile community and serves on the advisory board for several mobile-focused start-ups. In her spare time, Susan works up a sweat chasing her baby and toy poodle around the backyard.

Eran Friedman
CTO International & Co-Founder
Prior to founding Singular, Eran was the Head of Development at Onavo, where he was the company’s third hire, built and scaled all the core technology infrastructure and played a significant role in building out one of the most well respected engineering teams to what is presently today, Facebook’s Israel tech headquarters.
Board of Directors

Scott Beechuk
Partner, Norwest Venture Partners
Scott Beechuk brings over 20 years of product management, engineering, and SaaS expertise to his role as a partner on the enterprise investment team at Norwest Venture Partners. Throughout his career, Scott served as Senior Vice President of Product at Salesforce, co-founded multiple companies and has served as an advisor and angel investor to several startups.

Trevor Oelschig
Managing Director, General Catalyst
Trevor focuses his time at General Catalyst on the application layer with special attention paid to user-centric products with a sneaky potential to become hugely useful in enterprises. He also spends time on the underlying picks & shovels that help developers build great software and keep systems up and running.
Before joining General Catalyst, he spent nine years at Bessemer where he worked with Clio, Instructure (NYSE: INST), PagerDuty, Shopify (NYSE: SHOP), 2U (NASDAQ: TWOU), and Zopa.

Don Butler
Managing Director, Thomvest
Don works with entrepreneurs in the financial technology, advertising technology, and enterprise software-as-a-service markets. Don currently serves on the Board of Directors for companies in each of these focus areas including Apsalar, DataXu, and Vungle (in the adtech space), Kabbage (in the fintech space), and Axcient and NetBase (in the enterprise SaaS space). Together with the team at Thomvest, prior investments include Lending Club (NYSE: LC), FlashSoft (acquired by SanDisk), GuardianEdge (acquired by Symantec), and Okena (acquired by Cisco). Prior to Thomvest, Don led the Asian business development efforts for several startup companies in the multidimensional data analysis and networking industries as part of his work with Asia Pacific Ventures. He also spent three years as an Analyst with Lehman Brothers, where he worked with clients in the software and semiconductor industries. Don received a B.A. in Chinese from UCLA and M.A.s in both East Asian Studies and Political Science from Stanford University.

Chris Capps
Partner, Method Capital
Chris Capps focuses on deal sourcing and portfolio company management. Chris was the Co-Founder and Chief Executive Officer of Method Capital, where he oversaw all investments and operational activities. Chris is an active early stage investor in technology-enabled businesses and has deep contacts within the technology community throughout the world. Chris earned a BA degree in History from Southern Methodist University. Chris serves on the boards of Ranir Corporation, Lime Energy, Afrimax Group, Virgin Mobile Central and Eastern Europe, HighGround, Rippleshot, Semantify, and Singular.

Jay Eum
Co-founder & Managing Director, Translink Captial
Jay focuses on consumer technology, including mobile, gaming, and consumer devices. He leads TransLink’s activities supporting portfolio companies with their customers and partners, primarily in Korea. Jay’s active current investments include Chartboost, Epic, nWay, Peel, Quixey, Singular, SoundHound, and Teforia. Noteworthy past investments include Carbonite (CARB), Enterprise DB (ACQ: Peak Equity), and YuMe (YUME). Jay received an MBA from Stanford University, as well as an M.S. in Biochemistry and B.S. in Chemistry from Seoul National University. Jay serves as President & Board Director of the Asia America MultiTechnology Association (AAMA) and Board Director of the Association of Asian American Investment Managers (AAAIM). He is also an Advisor for Korea Innovation Center (KIC) Silicon Valley. Jay enjoys travel, Sci-Fi movies, and spicy food.

Mark Sherman
Managing Director, Telstra Ventures
Mark joined Telstra Ventures as a Managing Director in 2012. Previously, he was a General Partner at Hidden Lion Partners, an emerging growth equity firm focused on technology-enabled services. Previously, he was a General Partner at Battery Ventures where he led the firm’s enterprise IT and India investment practices with investments in Coupa, Mformation, Neoteris, and Tejas. Previously, he was a Managing Director at Robertson Stephens & Company, where he ran its software investment banking practice working with companies such as BEA, HNC, Informatica, JD Edwards, Quest, and Siebel. Mark received his MBA from Harvard Business School and BS in Economics from The Wharton School at the University of Pennsylvania.
Press Highlights
15 November, 2017
Majority of mobile advertisers are not making good use of fraud prevention technologies
14 November, 2017
Marketers Are Ignoring Mobile Ad Fraud, Attribution Providers Aren’t Helping