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[Video] Q3 2025 State of Mobile Marketing[Video] Q3 2025 State of Mobile Marketing
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Mobile App Retargeting Guide: key insights to boosting engagement, retention, & monetization

You can't win in the hyper-competitive mobile market without good mobile app retargeting. Get this guide now to up your game ...

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You know the user acquisition game. You’re pouring more and more water into a bucket with holes that just keep growing, and it’s an expensive proposition. Here’s the deal: you can keep doing the same thing again and again while expecting different results … or you can grab Singular’s brand new Mobile App Retargeting guide and kickstart your growth.

That’s what re-engagement and retargeting do: they bring back users who’ve lapsed, boosting your retention, improving monetization, and making your acquisition dollars work harder.

Get your copy of the guide right now …

Mobile app retargeting is insanely critical

It’s no secret: mobile is a hyper-competitive environment.

Every percentage point of lift matters.

That’s precisely why retargeting and re-engagement can deliver dramatic results. We’re talking organic and owned re-engagement methods that don’t cost a dime, and we’re talking paid mobile app retargeting for finding lost users wherever they might go.

The results from the elite marketers we talked to — marketers who lead growth for apps with 100 million users, and marketers who have delivered $200 million in revenue via paid marketing — are nothing short of game-changing.

Think:

  • 2–3X improvements in retention
  • Up to 150% better conversion rates
  • Significant reductions in churn and cart abandonment

You need similar results. And you can get similar results.

That’s precisely why we’ve created the Mobile App Retargeting Guide. It’s a super practical data-driven resource for people like you who want to move all their key metrics, including engagement, retention, and revenue, in the right direction.

Inside the Mobile App Retargeting Guide

We’ve built the report to give you both a strategic overview AND tactical, step-by-step instructions for success. 

And we’ve talked to world-class marketers for insider tips on what’s actually working in the real world.

Here are the key sections you’ll find inside:

  • Why re-engagement is critical for every app
  • How to deploy retargeting and re-engagement together, combining organic and paid approaches
  • How to get started fast with 11 steps for launching retargeting campaigns
  • What pitfalls waste budget and hurt user experience
  • How to retarget effectively on iOS and Android, even with ATT/SKAN challenges
  • When to retarget across verticals, geos, and events: what’s the right timing
  • What leading apps are doing, with case studies from Ixigo, Self, and Gamelight
  • What works best by vertical, with tailored strategies for gaming, retail, travel, fintech, and more
  • What top adtech experts recommend
mobile app retargeting guide

Insight straight from the people who run retargeting campaigns

We’ve got tons of insight from active user acquisition and re-engagement marketers who are running mobile app retargeting campaigns in the wild.

We also wanted insider info from the people who do it for them: the strategists and thinkers at top ad networks that run dozens, if not hundreds, of mobile app retargeting campaigns concurrently every single day.

So this guide also features original contributions from some of the top companies driving innovation in mobile re-engagement. 

You’ll hear directly from experts at:

  • Adikteev
  • Appier
  • RevX
  • Jampp
  • M&C Saatchi
  • Smadex
  • YouAppi

Each of these partners are sharing data, case studies, and hands-on advice to help you know what’s working in retargeting in 2025, and how you can optimize your own campaigns.

Get the guide today

Whether you’re running a mobile game, a fintech app, or an e-commerce platform, you’ll find strategies and tactics you can implement today. 

From boosting iOS ATT opt-in rates to setting up omnichannel re-engagement sequences, the guide gives you a blueprint to scale sustainably, drive higher ROAS, and win back users who might otherwise be gone for good.

Get the full retargeting guide here …

About the Author
John Koetsier

John Koetsier

John Koetsier is a journalist and analyst. He's a senior contributor at Forbes and hosts our Growth Masterminds podcast as well as the TechFirst podcast. At Singular, he serves as VP, Insights.

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