Content
- Smarter Insights, Faster Growth
- Creative Gallery Visual side-by-side reporting
- AI tagging Automatically categorize and identify all your creative assets
- Creative Explore Full-funnel ROI insights
- Custom dimensions Your creative performance, your way
- Creative clustering Automatic creative grouping
- Built for cross-functional collaboration
- Why Creative IQ? Because creative wins are growth wins
- Ready to see Creative IQ in action?
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Today’s mobile marketers know that creatives aren’t just part of the equation; it is the equation. As traditional targeting methods decline due to privacy and data limitations, creative optimization is one of the last levers left to marketers to maximize results. With your users seeing thousands of ads every year, optimizing your ad creatives stands out as a critical strategy to capture attention and drive conversions in a saturated mobile market. Winning or losing is a matter of milliseconds, so understanding and optimizing your creative performance is the fastest path to smarter growth.
That’s why we’re thrilled to introduce Creative IQ, Singular’s advanced creative optimization solution to maximize your creative strategy performance like never before. Stop guessing, and start scaling.
Smarter Insights, Faster Growth
Creative IQ empowers marketing and creative teams with the granular, visual, and actionable insights they need to make every creative count. No more spreadsheets, no more guessing games. Just clear, powerful intelligence to drive better decisions, faster optimizations, and unstoppable growth. Here’s what you can unlock with Creative IQ…
Creative Gallery
Visual side-by-side reporting
With Creative IQ’s Creative Gallery, instantly take action on your top-performing creatives without the data wrangling. Easy to use card-style gallery views put thumbnails, video, and playables side-by-side with ROI metrics, so teams spot winners (and losers) at a glance.
AI tagging
Automatically categorize and identify all your creative assets
Powered by 17 out-of-the-box AI tags. Find the perfect mix of what elements resonate and drive the most engagement and conversion. Create freely. Tag effortlessly, so you can focus on telling the brand story, and spend more time scaling what works. No more messy naming conventions or manual work required.
Creative Explore
Full-funnel ROI insights
Tie creative performance not just to installs, but to real revenue outcomes like subscriptions, purchases, and lifetime value: across all the platforms and channels your users engage with.
Custom dimensions
Your creative performance, your way
Slice and dice your creative data by theme, audience, format, or any custom tag you define.
Creative clustering
Automatic creative grouping
Quickly assess creative performance by automatically grouping similar assets, even if they differ slightly in copy or design. Near-duplicate ads are auto-grouped under one Singular Media ID, giving you a single source of creative truth and cleaner BI exports. No noise, just clear patterns.
Built for cross-functional collaboration
Creative IQ isn’t just a tool for UA managers. We’ve designed it to bridge the gap between performance marketing and creative teams. Whether you’re optimizing ad spend or designing the next big concept, Creative IQ delivers the unified data and intuitive views your team needs to move faster together.
- UA teams get ROI-driven performance data, strategic insights, and campaign-level reporting.
- Creative teams get a visual-first interface with context on what’s working — and why — to inspire their next big idea.
It’s already simplifying our workflows, and the workflows of other teams as well. This makes it really valuable.
Maurice Emond
Senior User Acquisition & Performance Marketing Manager, East Side Games
Why Creative IQ? Because creative wins are growth wins
In mobile marketing, creative strategy isn’t static; it’s alive and constantly evolving. It evolves with your audience, your market, and your brand. Creative IQ is your advantage in navigating that complexity, surfacing what matters, and driving continuous, creative-led growth.
Competitors offer partial solutions. Singular’s Creative IQ provides a complete, scalable platform for creative optimization excellence:
► Unified
► Visual
► Built for the future of performance marketing.
Ready to see Creative IQ in action?
Already a Singular customer, reach out to your sales representative to see Creative IQ. Not a Singular customer yet? Request a demo today and discover how smarter creative insights can drive bigger results for your brand.
