Apple Search Ads outpaces performance on all other channels by 2X

By Gadi Eliashiv June 14, 2019

Singular has always taken pride in pioneering the unification of campaign data from thousands of media sources with attribution data and customer data. The result is unrivaled granular ROI analysis for the best and brightest marketers in the world.

We were at the forefront of integrating Apple Search Ads at inception in October of 2016 and have since enabled our customers to grow and scale performance by 48% in spend year over year.  That is almost 2X the pace of total spend across all media channels!

Now with the recent recognition as an Apple Search Ads Partner, we have an opportunity to keep our customers on this same trajectory.

Apple Search Ads offers one of the most efficient and simple ways for people to discover your app on the App Store for iPhone and iPad, as proven by the numbers. Looking at Singular customers’ advertising withApple Search Ads, we observed a 39% increase in app installs from 2017 to 2018 with a 5% decrease in cost per install.

What about my return?

Our goal is to help advertisers efficiently scale performance. Clearly, revenue and ROI are key considerations for app publishers.

If we look at 2018 compared to 2017, Singular customers boosted revenue from Apple Search Ads driven app installs by 5.5%. Additionally, looking at 30 day revenue in Q1 2019, we saw an average ROI of 36%.

According to SensorTower, this scale doesn’t appear to be slowing down. Projections call for Apple Search Ads’ platform to increase 104% from 2018 to 2023 globally.

“With 65% of all iOS app downloads originating from the App Store and emphasis on factors like relevancy to improve discoverability, Apple Search Ads is in a unique position to consistently provide the highest ROI for app marketers,” says Singular COO and co-founder Susan Kuo. “We are excited to continue collaborating with Apple Search Ads as a recognized partner and look forward to providing our customers with new product innovations that further improve their App Store performance.”

Tracking your success

Tracking your Apple Search Ads performance is simple with Singular.

If you are an existing customer, check out the Help Center or reach out to your customer success manager for more information.

Want to learn more about Singular’s Marketing Intelligence Platform? Read the complete guide to the new standard for growth marketing, or request more info from one of our specialists.

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