Marketing Analytics
Unify cost, performance, creative, and attribution data across every channel and device. See what’s actually driving growth and act on it in real time.
Trusted to deliver the most extensive data, for optimized campaign performance
THE SINGULAR PROMISE
The unified measurement platform built for cross-channel marketing teams
Bring every channel, every campaign, every creative, and every conversion into one trusted source of truth. Aggregate data, user-level data, attribution, ROI, all available through one platform.
Trust every number
Cost, performance, creative, and attribution data unified through one fully managed pipeline. No manual stitching, no schema drift, no “our numbers don’t match.”
Move from data to decision in real time
Hourly updates, automated alerts, and standardized reporting so your team optimizes campaigns the day signals shift, not the week after.
Cut the cost of building it yourself
Replace in-house ETL pipelines, ad-hoc connectors, and the team maintaining them. Singular ships and supports the infrastructure for you.
Connect to every network that matters
1,200+ cost data connectors and 10,000+ technology and media partners, with a dedicated integrations team adding more every quarter.
Match the source, every time
Continuous data ops, deduplication across mobile, web, and CTV, and enrichment that keeps reporting aligned with what each network actually paid for.
Standardize without losing granularity
Normalized schemas across networks, flattened reporting structures, and consistent IDs so finance, BI, and growth all read the same story.
Smarter Insights.
Faster Growth.
Powered by AI
Free for 14 days. No credit card required.
MARKETING TOOLKIT
Built for the way modern marketing teams actually work
The end-to-end attribution and analytics platform for driving faster growth with smarter ROl insights, powering your team in the age of AI.
OMINCHANNEL MEASUREMENT
Analyze granular ROI Insights
See ROI down to the campaign, creative, country, and cohort. Singular’s pre-configured reports unify cost, attribution, and engagement data so you can see what’s working in seconds.
OMNICHANNEL MEASUREMENT
Customize your data views
Build dashboards your way. Custom dimensions, custom metrics, and visualizations that flex to ad spend, creative performance, cross-device attribution, ROAS cohorts, retention, and anything else your team measures.
OMNICHANNEL MEASUREMENT
Improve performance on iOS
Bring SKAdNetwork, modeled metrics, deduplicated KPIs, and 35-day cohorts into one unified iOS view, including organic data. Better signal, better decisions, better eCPI, ROAS, and CAC.
ACTIVATION
Automate your data collection
Stop building APIs and patching pipelines. Singular’s Data Connectors pull from 1,200+ cost sources and 10,000+ media and technology partners, fully managed, fully automated, always reliable.
DATA FOUNDATION
Standardize your data schemas
Normalize mobile attribution, web attribution, cross-platform tracking, SKAdNetwork, ad revenue, and upper-funnel signals like cost, creative, and bids into one consistent schema, ready for downstream use.
ACTIVATION
Drive internal efficiencies
Push clean, normalized marketing data straight into your warehouse, BI tool, or activation platform. Plug-and-play ETL means analysts spend time on analysis, not pipeline maintenance.
HEAR THEIR VOICES
Our customers say
The ROAS and Retention Analytics reports changed how we evaluate UA. We used to have to pull from multiple places. Now it’s all in one view and we can actually see what’s working.
Günay Azer
Founder
6
Hours of weekly reporting saved
It’s not about whether the other MMPs have less or more features. It’s that when there is an issue, which inevitably happens with any MMP, Singular is very quick to act and figure out a solution with us.
Gus Viegas
Head of Growth
23%
Success rate app installs 7d
When I give the creative team clear, data-backed instructions, we are able to produce better creatives faster.
Wanbing Zhu Andresson
Head of Performance Marketing
2X
Creative throughput
I know that Singular is the best-in-class MMP. We’re confident we won’t fall behind the latest and greatest trends and market needs.
Josh Nadler
Senior Product Manager, Marketing Platform
99%
Reduction in link generation time
Singular helped us save operation costs, define the resources we needed for the migration, and coordinate the team we needed. Which made the migration more than worth it for us.
Sebastian Pontillo
Head of Marketing Technology
60%
ROI in operational costs
Singular has a very technical and knowledgeable team, which is reflected in its level of support and is more aligned with the maturity level of our organization.
Eric Couto
Head of Marketing Tech
32
Apps migrated
There is more flexibility than one might find somewhere else, and also a strong customer service element with keenness to do new things, like with SKAN, or other projects I’m discussing with the team.
Arif Ehsan
Head of Digital Marketing & Loyalty
30%
Spend saved from fraud
GOT QUESTIONS?
Marketing Analytics FAQ
Marketing analytics is the measurement, analysis, and management of marketing performance data to optimize campaigns and prove ROI. Modern marketing analytics goes beyond reporting on what happened: it unifies cost, attribution, creative, and engagement data across every channel and device to guide what to do next. Singular delivers this through advanced attribution, Creative IQ, and a fully managed data pipeline.
Attribution answers which channels and touchpoints drove a conversion. Marketing analytics is the broader discipline that combines attribution with cost data, creative performance, retention, and LTV to show full ROI and inform optimization. Singular delivers both in one platform: attribution that reflects the real cross-device journey, layered with cost data from 1,200+ sources to show True ROI. Learn more about Singular’s attribution platform.
Singular pulls campaign, cost, and performance data directly from over 1,200 ad networks, MMPs, and media partners through native API integrations. Network data is refreshed multiple times a day for most partners, with attribution data processed in real time. This eliminates manual exports, broken pipelines, and reporting lag. See the full list of supported integrations.
Singular pulls and stores network performance data for the full lookback window each partner exposes through their API, typically 30 to 90 days for cost and impression data, with attribution and conversion data retained according to your data retention plan. For SKAdNetwork campaigns, Singular maintains a 35-day cohort window, longer than most competitors, for more accurate iOS measurement. More on SKAdNetwork measurement.
Yes. Singular’s ETL and Reverse ETL deliver normalized, deduplicated marketing data to Snowflake, BigQuery, Redshift, Databricks, S3, GCS, and any major destination. Aggregate, user-level, and log-level data are all supported, with standardized schemas so your BI team doesn’t have to re-engineer every source. Used by data engineering teams at EA, Shopify, and DoorDash.
Singular’s data ops team continuously monitors integrations, reconciles data against source-of-truth APIs, and applies enrichment rules to keep KPIs aligned with what each network actually charged for. Combined with the most fraud protection methods in the industry and Singular’s advanced deduplication across mobile and web, provide the accuracy that customers like Wildlife Studios trust as the source of truth for data.